Sample case study. Client details, results and quotes on this page are illustrative examples of how we report results. They will be replaced with real client results.
About the Business
A landscaping and outdoor living company serving Airdrie and north Calgary, offering design-build projects, sod, retaining walls and seasonal maintenance.
What Wasn't Working
Their work was beautiful, but their website wasn't. Built seven years earlier, it looked dated and didn't reflect the quality of their projects.
Visitors were arriving, but very few asked for a quote:
- Not mobile-friendly, even though most visitors were on phones
- Pages took over 9 seconds to load
- The quote form lived only on the contact page and asked 14 questions
- Stock photos instead of their own projects
- No tracking, so they had no idea how many inquiries the site produced
What They Wanted
- More quote requests heading into the spring season
- A website that looks as professional as their work
- Clear tracking of where quotes come from
What We Did, Step by Step
- 1
Discovery
We identified their most profitable services, design-build and retaining walls, and the questions customers ask before requesting a quote.
- 2
Structure Built Around Quotes
Clear service pages, a project gallery and service area pages for Airdrie and north Calgary communities, each leading to a quote request.
- 3
A 4-Field Quote Form on Every Page
We cut the form from 14 fields to 4 and placed it on every page, plus a sticky call button on mobile.
- 4
Real Project Photos
Before-and-after photos of their own work replaced stock images, building trust in seconds.
- 5
Speed & SEO Foundations
Optimized images and clean code cut load time from 9.1 to 1.6 seconds, with proper titles and structure for search.
- 6
Tracking From Day One
Form submissions and click-to-call taps were tracked as conversions in Google Analytics.
How It Unfolded
- Week 1
Discovery and Structure
Services prioritized, page plan agreed, content and photos gathered.
- Weeks 2–4
Design and Build
Design, content and development, reviewed with the owner along the way.
- Week 5
Test and Launch
Forms, tracking, speed and mobile tested before launch.
- Months 1–3
Measure and Refine
Small improvements to form wording and button placement based on real behaviour.
Before and After
View as table
| Period | Quotes |
|---|---|
| Before | 9 |
| M1 | 19 |
| M2 | 31 |
| M3 | 38 |
| Metric | Before | After |
|---|---|---|
| Quote requests | 9/mo | 38/mo |
| Calls from the website | 6/mo | 21/mo |
| Visitor-to-inquiry rate | 1.1% | 4.6% |
| Page load time | 9.1s | 1.6s |
| Mobile speed score | 34 | 96 |
| Monthly visitors | ~820 | ~830 |
How We Tracked Every Lead
We set up Google Analytics with conversion events for every form submission and click-to-call tap, plus a tracked phone number on the site. Because traffic stayed almost the same, the increase in quotes came from the website itself.
“Same visitors, four times the quote requests. The new site paid for itself in the first two weeks of spring.”
What Made the Difference
Make the Next Step Obvious
A short quote form on every page, plus a call button on mobile, did more than any design change.
Real Photos Build Trust
Their own before-and-after projects made visitors far more likely to get in touch.
Speed Is a Conversion Tool
Cutting load time from 9 seconds to under 2 kept mobile visitors from leaving.
Questions You Might Have
Would this work for my business?
If you already get visitors but few inquiries, or your site is outdated or slow, a conversion-focused rebuild can make a big difference. We'll review your current site on a free strategy call.
What did it cost?
$2,400 one-time. This was a larger 12-page site with a project gallery, so it was quoted above our $700 starting price for smaller sites.
How long did it take?
Five weeks from discovery to launch. Quote requests doubled in the first month and kept climbing over the next two.
