Sample case study. Client details, results and quotes on this page are illustrative examples of how we report results. They will be replaced with real client results.
About the Business
A boutique strength and conditioning studio in Calgary's Beltline with eight coaches, offering small-group classes for busy professionals.
What Wasn't Working
The studio had tried boosting Instagram posts. They got likes and comments, but almost nobody signed up.
Looking closer, the problem was the setup, not the platform:
- Boosted posts with no clear offer or next step
- No Meta Pixel on the website, so there was no data on who signed up
- Targeting too broad: people across the whole city and beyond
- Leads from an earlier attempt were followed up days later, and most never showed up
- No way to tell which posts, if any, brought in members
What They Wanted
- A steady flow of intro class bookings from people near the studio
- Turn intro classes into memberships
- Know exactly what each booking costs
What We Did, Step by Step
- 1
A Clear, Simple Offer
We built campaigns around one easy yes: a low-cost intro pass for three classes, aimed at busy professionals nearby.
- 2
Tight Local Targeting
Ads reached people within about 5 km of the studio, plus audiences similar to existing members.
- 3
Creative From Real Classes
Short videos and photos of real classes and coaches outperformed polished stock-style ads.
- 4
Instant Forms With Qualifying Questions
Two quick questions, fitness goal and preferred class time, filtered out casual sign-ups and helped coaches personalize follow-up.
- 5
Follow-Up Within Minutes
New leads got an instant text and email with a booking link, using automated follow-up from our AI solutions.
- 6
Retargeting & Weekly Testing
We retargeted website visitors and tested new creative every week, keeping the best performers running.
How It Unfolded
- Week 1
Strategy and Setup
Offer agreed, Meta Pixel installed, lead forms and instant follow-up built.
- Weeks 2–3
Launch and Test
Six creatives launched across two audiences; early winners identified.
- Month 2
Scale the Winners
Budget concentrated on the two best ads, retargeting added.
- Month 3
Refresh and Expand
New creative from recent classes, member lookalike audiences expanded.
Before and After
View as table
| Period | Leads |
|---|---|
| Before | 3 |
| M1 | 74 |
| M2 | 98 |
| M3 | 112 |
| Metric | Before | After |
|---|---|---|
| Leads per month | ~3 | 112 (month 3) |
| Cost per lead | Unknown | $15.85 |
| Intro classes booked | Untracked | 96 |
| Intro class show-up rate | Untracked | 71% |
| New memberships | Untracked | 41 |
| Total ad spend (90 days) | - | $4,500 |
How We Tracked Every Lead
The Meta Pixel and lead forms tracked every sign-up, and leads were tagged in the studio's booking software so we could follow each one from lead to intro class to membership. That's how we know 41 memberships came directly from the campaign.
“We stopped boosting posts and started getting real people through the door. The instant follow-up made all the difference.”
What Made the Difference
A Clear Offer Beats a Pretty Post
People respond to a specific, low-risk next step, not general brand content.
Qualifying Questions Improve Leads
Two quick questions filtered out casual sign-ups and gave coaches context for follow-up.
Speed to Follow-Up Matters
Instant replies with a booking link turned far more leads into booked classes than slow, manual follow-up.
Questions You Might Have
Would this work for my business?
If you have a clear offer people can say yes to and a defined local audience, Meta Ads can work the same way, especially paired with fast follow-up. We'll look at your offer on a free strategy call.
What did it cost?
$1,000/month for management plus $1,500/month in ad spend paid directly to Meta, $7,500 in total over 90 days.
How long did it take to see results?
Leads started in the first week. Cost per lead dropped and bookings increased through months two and three as we focused budget on the best ads.
