/* =========================================================
   Expand Marketing — design system
   Red & white · Inter Tight / Inter · restrained motion
   ========================================================= */

:root {
  --red: #BA1F2C;
  --red-hover: #9F1824;
  --red-soft: #F1F1F4;
  --ink: #0E0E11;
  --ink-2: #17171B;
  --ink-3: #222228;
  --text: #2B2B31;
  --muted: #676772;
  --faint: #9A9AA4;
  --line: #EAEAEE;
  --soft: #F6F6F8;
  --white: #FFFFFF;

  --head: "Inter Tight", "Inter", system-ui, sans-serif;
  --body: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;

  --r-sm: 10px;
  --r: 16px;
  --r-lg: 24px;
  --shadow-sm: 0 1px 2px rgba(14,14,17,.05), 0 4px 12px -6px rgba(14,14,17,.08);
  --shadow: 0 2px 4px rgba(14,14,17,.04), 0 18px 40px -20px rgba(14,14,17,.18);
  --shadow-lg: 0 30px 70px -30px rgba(14,14,17,.35);
  --container: 1200px;
  --ease: cubic-bezier(.22, .8, .26, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 96px; }
body { margin: 0; font-family: var(--body); font-size: 16.5px; line-height: 1.65; color: var(--text); background: var(--white); -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; overflow-x: hidden; }
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
h1, h2, h3, h4 { text-wrap: balance; margin: 0; font-family: var(--head); font-weight: 700; letter-spacing: -.025em; line-height: 1.12; color: var(--ink); }
p { margin: 0; }
ul, ol { margin: 0; padding: 0; list-style: none; }
figure { margin: 0; }
button { font: inherit; }
::selection { background: var(--red); color: #fff; }
:focus-visible { outline: 2px solid var(--red); outline-offset: 3px; border-radius: 6px; }

.container { width: 100%; max-width: var(--container); margin: 0 auto; padding: 0 28px; }
.skip-link { position: absolute; left: -999px; top: 8px; z-index: 200; background: var(--ink); color: #fff; padding: 10px 16px; border-radius: 8px; }
.skip-link:focus { left: 8px; }
.accent { color: var(--red); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  font: 600 15px/1 var(--body); padding: 15px 22px; border-radius: 12px;
  border: 1px solid transparent; cursor: pointer; white-space: nowrap;
  transition: background .2s, border-color .2s, color .2s, box-shadow .2s, transform .2s;
}
.btn svg { width: 17px; height: 17px; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; transition: transform .25s var(--ease); }
.btn:hover svg { transform: translateX(3px); }
.btn-red { background: var(--red); color: #fff; box-shadow: 0 1px 0 rgba(255,255,255,.2) inset, 0 8px 20px -10px rgba(186,31,44,.8); }
.btn-red:hover { background: var(--red-hover); }
.btn-dark { background: var(--ink); color: #fff; }
.btn-dark:hover { background: var(--ink-3); }
.btn-line { background: #fff; color: var(--ink); border-color: #DCDCE2; }
.btn-line:hover { border-color: var(--ink); }
.btn-glass { color: #fff; background: rgba(255,255,255,.08); border-color: rgba(255,255,255,.24); -webkit-backdrop-filter: blur(12px); backdrop-filter: blur(12px); }
.btn-glass:hover { background: rgba(255,255,255,.16); }
.btn-lg { padding: 18px 26px; font-size: 15.5px; }
.btn-sm { padding: 11px 16px; font-size: 14px; border-radius: 10px; }
.btn-block { width: 100%; }
.link { display: inline-flex; align-items: center; gap: 6px; font-weight: 600; font-size: 15px; color: var(--red); }
.link svg { width: 16px; height: 16px; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; transition: transform .25s var(--ease); }
.link:hover svg { transform: translateX(3px); }

/* ---------- Section headers ---------- */
.section { padding: 112px 0; }
.section-soft { background: var(--soft); }
.eyebrow { display: inline-flex; align-items: center; gap: 8px; font-size: 13px; font-weight: 600; letter-spacing: .02em; color: var(--ink); padding: 6px 12px; border-radius: 999px; background: #fff; border: 1px solid var(--line); margin-bottom: 18px; }
.eyebrow::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--red); }
.eyebrow-light { color: #fff; background: rgba(255,255,255,.08); border: 1px solid rgba(255,255,255,.16); }
.sh { max-width: 720px; margin: 0 auto 60px; text-align: center; }
.sh-left { margin-left: 0; text-align: left; }
.sh h2, .h2 { font-size: clamp(32px, 4vw, 50px); font-weight: 700; letter-spacing: -.035em; line-height: 1.08; }
.sh p, .lede { margin-top: 18px; font-size: 18px; line-height: 1.6; color: var(--muted); }
.sh-row { display: flex; align-items: flex-end; justify-content: space-between; gap: 40px; margin-bottom: 56px; }
.sh-row .sh { margin: 0; }

/* ---------- Header ---------- */
.site-header { position: sticky; top: 0; z-index: 60; background: rgba(255,255,255,.96); border-bottom: 1px solid transparent; transition: background .3s, border-color .3s, box-shadow .3s; }
.site-header.scrolled { background: rgba(255,255,255,.78); -webkit-backdrop-filter: blur(18px) saturate(180%); backdrop-filter: blur(18px) saturate(180%); border-bottom-color: rgba(234,234,238,.8); box-shadow: 0 8px 30px -22px rgba(14,14,17,.35); }
.nav { position: relative; height: 76px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.logo { display: inline-flex; align-items: center; gap: 10px; color: var(--ink); }
.logo-mark { width: 34px; height: 34px; border-radius: 9px; }
.logo-text { font-family: var(--head); font-weight: 700; font-size: 19px; letter-spacing: -.02em; }
.logo-text span { font-weight: 500; color: var(--muted); margin-left: 4px; }
.nav-links { display: flex; align-items: center; gap: 6px; font-size: 15px; font-weight: 500; }
.nav-links > a:not(.btn) { padding: 8px 14px; border-radius: 8px; color: var(--text); transition: color .2s, background .2s; }
.nav-links > a:not(.btn):hover { background: var(--soft); color: var(--ink); }
.nav-links > a.active { color: var(--red); }
.nav-actions { display: flex; align-items: center; gap: 18px; }
.nav-phone { display: inline-flex; align-items: center; gap: 8px; font-size: 15px; font-weight: 600; color: var(--ink); }
.nav-phone svg { width: 16px; height: 16px; fill: none; stroke: var(--red); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.mobile-only { display: none !important; }
.nav-toggle { display: none; width: 44px; height: 44px; border: 1px solid var(--line); border-radius: 10px; background: #fff; cursor: pointer; position: relative; }
.nav-toggle span { position: absolute; left: 12px; right: 12px; height: 2px; border-radius: 2px; background: var(--ink); transition: transform .25s, top .25s; }
.nav-toggle span:first-child { top: 16px; }
.nav-toggle span:last-child { top: 25px; }
.nav-toggle[aria-expanded="true"] span:first-child { top: 20px; transform: rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:last-child { top: 20px; transform: rotate(-45deg); }

/* ---------- Home hero ---------- */
.hero { padding: 8px 14px 0; }
.hero-frame { position: relative; isolation: isolate; overflow: hidden; border-radius: var(--r-lg); background: var(--ink); color: #fff; min-height: min(820px, calc(100svh - 98px)); display: flex; flex-direction: column; }
.hero-bg { position: absolute; inset: 0; z-index: -2; }
.hero-bg img { width: 100%; height: 100%; object-fit: cover; object-position: center 60%; animation: heroZoom 22s var(--ease) both; }
@keyframes heroZoom { from { transform: scale(1.08); } to { transform: scale(1); } }
.hero-frame::before { content: ""; position: absolute; inset: 0; z-index: -1; background:
  radial-gradient(60% 70% at 0% 100%, rgba(186,31,44,.42), transparent 70%),
  linear-gradient(90deg, rgba(14,14,17,.94) 0%, rgba(14,14,17,.8) 42%, rgba(14,14,17,.35) 75%, rgba(14,14,17,.2) 100%); }
.hero-inner { flex: 1; display: grid; grid-template-columns: 1.3fr .8fr; gap: 64px; align-items: center; padding-top: 64px; padding-bottom: 56px; }
.hero-inner > * { min-width: 0; }
.hero h1 { color: #fff; font-size: clamp(42px, 5.4vw, 76px); font-weight: 800; line-height: 1.02; letter-spacing: -.045em; }
.hero h1 .hl { color: #fff; background: var(--red); padding: 0 .14em .04em; border-radius: .16em; box-decoration-break: clone; -webkit-box-decoration-break: clone; }
.hero-lead { margin-top: 26px; max-width: 560px; font-size: 19px; line-height: 1.6; color: rgba(255,255,255,.78); }
.hero-ctas { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 36px; }
.hero-note { display: flex; align-items: center; gap: 10px; margin-top: 22px; font-size: 14px; color: rgba(255,255,255,.62); }
.hero-note svg { width: 16px; height: 16px; fill: none; stroke: #fff; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; opacity: .8; }

.price-card-glass { border-radius: 20px; padding: 24px 22px 18px; color: #fff; background: linear-gradient(160deg, rgba(255,255,255,.15), rgba(255,255,255,.05)); border: 1px solid rgba(255,255,255,.2); -webkit-backdrop-filter: blur(24px) saturate(160%); backdrop-filter: blur(24px) saturate(160%); box-shadow: inset 0 1px 0 rgba(255,255,255,.18), 0 30px 60px -30px rgba(0,0,0,.6); animation: floatY 8s ease-in-out 1s infinite; }
@keyframes floatY { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-6px); } }
.pcg-head { display: flex; justify-content: space-between; align-items: center; padding: 0 4px 14px; border-bottom: 1px solid rgba(255,255,255,.14); }
.pcg-head b { font-family: var(--head); font-size: 16px; font-weight: 600; letter-spacing: -.01em; }
.pcg-head span { font-size: 12px; font-weight: 500; color: rgba(255,255,255,.6); }
.pcg-list a { display: grid; grid-template-columns: 34px 1fr auto; gap: 12px; align-items: center; padding: 11px 6px; border-radius: 10px; transition: background .2s; }
.pcg-list a:hover { background: rgba(255,255,255,.08); }
.pcg-ico { width: 34px; height: 34px; border-radius: 9px; display: grid; place-items: center; background: rgba(255,255,255,.1); border: 1px solid rgba(255,255,255,.14); }
.pcg-ico svg { width: 16px; height: 16px; fill: none; stroke: #fff; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.pcg-name { font-size: 15px; font-weight: 500; }
.pcg-price { font-family: var(--head); font-weight: 700; font-size: 16px; white-space: nowrap; }
.pcg-price small { font-family: var(--body); font-weight: 400; font-size: 12.5px; color: rgba(255,255,255,.6); }
.pcg-foot { display: flex; justify-content: center; align-items: center; gap: 6px; margin-top: 10px; padding: 12px; border-radius: 10px; background: var(--red); font-size: 14px; font-weight: 600; transition: background .2s; }
.pcg-foot:hover { background: var(--red-hover); }
.pcg-foot svg { width: 16px; height: 16px; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }

.hero-strip { border-top: 1px solid rgba(255,255,255,.12); }
.hero-strip .container { display: flex; align-items: center; gap: 14px 40px; flex-wrap: wrap; padding-block: 22px; }
.hero-strip span { font-size: 13px; color: rgba(255,255,255,.55); }
.hero-strip ul { display: flex; flex-wrap: wrap; gap: 10px 32px; }
.hero-strip li { font-family: var(--head); font-size: 15.5px; font-weight: 600; color: rgba(255,255,255,.82); letter-spacing: -.01em; }

/* ---------- Service cards with UI mockups ---------- */
.svc-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.svc-card { display: flex; flex-direction: column; background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg); overflow: hidden; transition: transform .35s var(--ease), box-shadow .35s var(--ease), border-color .35s; }
.svc-card:hover { transform: translateY(-4px); box-shadow: var(--shadow); border-color: transparent; }
.svc-stage { position: relative; height: 240px; padding: 30px 30px 0; background: linear-gradient(180deg, #F7F7F9, #EFEFF3); display: flex; align-items: flex-start; justify-content: center; overflow: hidden; }
.svc-stage::after { content: ""; position: absolute; inset: auto -20% -60% -20%; height: 80%; background: radial-gradient(closest-side, rgba(14,14,17,.04), transparent); pointer-events: none; }
.svc-body { display: flex; flex-direction: column; flex: 1; padding: 26px 26px 24px; }
.svc-kicker { font-size: 13px; font-weight: 600; color: var(--red); }
.svc-body h3 { margin-top: 6px; font-size: 22px; }
.svc-body p { margin-top: 10px; font-size: 15.5px; color: var(--muted); }
.svc-foot { margin-top: auto; padding-top: 22px; display: flex; align-items: center; justify-content: space-between; gap: 12px; }
.svc-price { font-family: var(--head); font-weight: 700; font-size: 18px; color: var(--ink); }
.svc-price small { font-family: var(--body); font-weight: 400; font-size: 13.5px; color: var(--muted); }

.svc-wide { grid-column: 1 / -1; display: grid; grid-template-columns: 1fr 1.1fr; background: var(--ink); border-color: var(--ink); color: #fff; }
.svc-wide .svc-stage { height: auto; min-height: 320px; order: 2; align-items: center; padding: 30px; background: radial-gradient(80% 90% at 70% 40%, rgba(186,31,44,.35), transparent 70%), var(--ink-2); }
.svc-wide .svc-stage::after { display: none; }
.svc-wide .svc-body { padding: 44px 44px 40px; justify-content: center; }
.svc-wide h3 { color: #fff; font-size: 30px; }
.svc-wide p { color: rgba(255,255,255,.7); font-size: 16.5px; }
.svc-wide .svc-kicker { color: #E5484D; }
.svc-wide .svc-price { color: #fff; }
.svc-wide .svc-price small { color: rgba(255,255,255,.6); }
.svc-wide .link { color: #fff; }
.svc-wide:hover { box-shadow: var(--shadow-lg); }
.svc-feats { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 20px; }
.svc-feats li { font-size: 13.5px; padding: 7px 12px; border-radius: 999px; background: rgba(255,255,255,.08); border: 1px solid rgba(255,255,255,.14); color: rgba(255,255,255,.85); }

/* Mockup primitives */
.mock { position: relative; width: 100%; max-width: 330px; background: #fff; border-radius: 14px; box-shadow: 0 1px 2px rgba(14,14,17,.06), 0 16px 34px -16px rgba(14,14,17,.25); font-family: var(--body); color: var(--text); text-align: left; transition: transform .45s var(--ease); }
.svc-card:hover .mock { transform: translateY(-4px); }
.mk-bar { display: flex; align-items: center; gap: 8px; padding: 10px 12px; border-bottom: 1px solid var(--line); font-size: 12px; color: var(--muted); }
.mk-g { width: 14px; height: 14px; border-radius: 50%; flex: none; background: conic-gradient(#4285F4 0 25%, #EA4335 0 50%, #FBBC05 0 75%, #34A853 0); }
.mk-search { flex: 1; padding: 6px 10px; border-radius: 999px; background: var(--soft); font-size: 12px; color: var(--ink); }
.mk-body { padding: 12px 14px 14px; }
.mk-spons { font-size: 10.5px; font-weight: 700; color: var(--ink); }
.mk-url { font-size: 11px; color: #3C4043; margin-top: 1px; }
.mk-title { margin-top: 3px; font-size: 14px; font-weight: 500; color: #1A0DAB; line-height: 1.3; }
.mk-desc { margin-top: 4px; font-size: 11.5px; color: #4D5156; line-height: 1.45; }
.mk-chips { display: flex; gap: 6px; margin-top: 9px; }
.mk-chips span { font-size: 10.5px; padding: 4px 9px; border-radius: 999px; border: 1px solid #DADCE0; color: #1A0DAB; }
.mk-line { height: 7px; border-radius: 4px; background: #ECECEF; margin-top: 6px; }
.mk-line.w60 { width: 60%; } .mk-line.w80 { width: 80%; } .mk-line.w40 { width: 40%; }
.mk-divider { height: 1px; background: var(--line); margin: 12px 0 10px; }
.mk-cta { position: absolute; right: -10px; bottom: -14px; display: flex; align-items: center; gap: 8px; padding: 9px 12px; border-radius: 12px; background: var(--ink); color: #fff; font-size: 12px; font-weight: 600; box-shadow: 0 12px 24px -10px rgba(14,14,17,.5); }
.mk-cta i { width: 8px; height: 8px; border-radius: 50%; background: #34D399; box-shadow: 0 0 0 3px rgba(52,211,153,.25); }

/* map */
.mk-map { position: relative; height: 112px; border-radius: 14px 14px 0 0; overflow: hidden; background:
  linear-gradient(90deg, transparent 47%, #fff 47%, #fff 53%, transparent 53%) 0 0 / 90px 90px,
  linear-gradient(0deg, transparent 47%, #fff 47%, #fff 53%, transparent 53%) 0 0 / 70px 70px,
  linear-gradient(135deg, #E3EEE4, #EAF0F4); }
.mk-map::before { content: ""; position: absolute; left: -10%; right: -10%; top: 58%; height: 10px; background: #F9D98B; transform: rotate(-8deg); opacity: .8; }
.mk-pin { position: absolute; left: 50%; top: 22px; width: 30px; height: 30px; margin-left: -15px; border-radius: 50% 50% 50% 0; transform: rotate(-45deg); background: var(--red); box-shadow: 0 6px 14px -4px rgba(186,31,44,.6); }
.mk-pin::after { content: ""; position: absolute; inset: 9px; border-radius: 50%; background: #fff; }
.mk-pin.small { width: 16px; height: 16px; margin: 0; background: #9AA0A6; box-shadow: none; }
.mk-pin.small::after { inset: 5px; }
.mk-place { padding: 12px 14px 14px; }
.mk-place b { font-size: 13.5px; color: var(--ink); }
.mk-stars { color: #F5A623; font-size: 12px; letter-spacing: 1px; }
.mk-meta { font-size: 11.5px; color: var(--muted); }
.mk-actions { display: flex; gap: 6px; margin-top: 10px; }
.mk-actions span { flex: 1; text-align: center; font-size: 11px; font-weight: 600; padding: 6px 0; border-radius: 999px; border: 1px solid #DADCE0; color: #1A73E8; }
.mk-actions span:first-child { background: #1A73E8; color: #fff; border-color: #1A73E8; }

/* rankings */
.mk-rank { display: flex; align-items: center; gap: 10px; padding: 8px 10px; border-radius: 9px; }
.mk-rank + .mk-rank { margin-top: 4px; }
.mk-rank em { font-style: normal; width: 22px; height: 22px; border-radius: 6px; display: grid; place-items: center; font-size: 11px; font-weight: 700; background: var(--soft); color: var(--muted); flex: none; }
.mk-rank div { flex: 1; }
.mk-rank.you { background: var(--red-soft); }
.mk-rank.you em { background: var(--red); color: #fff; }
.mk-rank.you b { font-size: 12.5px; color: var(--ink); display: block; }
.mk-rank.you small { font-size: 11px; color: var(--muted); }
.mk-up { font-size: 11px; font-weight: 700; color: #16A34A; }
.mk-spark { margin-top: 10px; height: 46px; width: 100%; }
.mk-spark path { fill: none; stroke: var(--red); stroke-width: 2.4; stroke-linecap: round; }
.mk-spark .area { fill: rgba(14,14,17,.05); stroke: none; }

/* phone (Meta ads) */
.mk-phone { width: 168px; max-width: none; padding: 8px; border-radius: 26px; background: var(--ink); box-shadow: 0 20px 40px -18px rgba(14,14,17,.55); }
.mk-screen { border-radius: 19px; overflow: hidden; background: #fff; }
.mk-post-head { display: flex; align-items: center; gap: 7px; padding: 9px 9px 7px; }
.mk-avatar { width: 22px; height: 22px; border-radius: 50%; background: var(--red); flex: none; }
.mk-post-head b { display: block; font-size: 10.5px; color: var(--ink); line-height: 1.1; }
.mk-post-head small { font-size: 9px; color: var(--muted); }
.mk-post-img { height: 96px; background: #ddd url("../img/photos/7474c37e0cfb.jpg") center/cover; }
.mk-post-cta { display: flex; justify-content: space-between; align-items: center; gap: 6px; padding: 8px 9px; background: var(--soft); font-size: 9.5px; color: var(--muted); }
.mk-post-cta b { font-size: 10px; color: var(--ink); display: block; }
.mk-post-cta span { flex: none; padding: 5px 8px; border-radius: 6px; background: var(--ink); color: #fff; font-weight: 600; font-size: 9px; }
.mk-react { display: flex; gap: 10px; padding: 8px 9px 10px; }
.mk-react i { width: 14px; height: 14px; border-radius: 4px; background: #ECECEF; }
.mk-float { position: absolute; padding: 9px 12px; border-radius: 12px; background: #fff; box-shadow: 0 14px 28px -12px rgba(14,14,17,.35); font-size: 11.5px; }
.mk-float b { display: block; font-size: 12px; color: var(--ink); }
.mk-float small { color: var(--muted); }
.mk-float.lead { right: 6%; top: 28%; display: flex; gap: 8px; align-items: center; animation: floatY 6s ease-in-out infinite; }
.mk-float.lead .dot { width: 26px; height: 26px; border-radius: 8px; display: grid; place-items: center; background: #E8F7EE; }
.mk-float.lead .dot svg { width: 14px; height: 14px; fill: none; stroke: #16A34A; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }

/* browser (websites) */
.mk-browser .mk-dots { display: flex; gap: 5px; }
.mk-browser .mk-dots i { width: 8px; height: 8px; border-radius: 50%; background: #E0E0E5; }
.mk-browser .mk-url-bar { flex: 1; padding: 4px 10px; border-radius: 6px; background: var(--soft); font-size: 10.5px; color: var(--muted); }
.mk-site { padding: 14px; display: grid; grid-template-columns: 1.2fr .8fr; gap: 12px; align-items: center; background: linear-gradient(135deg, #1B1B21, #2A1418); border-radius: 0 0 14px 14px; }
.mk-site h5, .mk-site .h5 { margin: 0; font-family: var(--head); font-size: 13px; line-height: 1.2; color: #fff; letter-spacing: -.01em; }
.mk-site .mk-line { background: rgba(255,255,255,.18); height: 5px; }
.mk-site .btnish { display: inline-block; margin-top: 10px; padding: 5px 9px; border-radius: 6px; background: var(--red); color: #fff; font-size: 9.5px; font-weight: 600; }
.mk-form { background: #fff; border-radius: 9px; padding: 9px; }
.mk-form i { display: block; height: 14px; border-radius: 4px; background: var(--soft); border: 1px solid var(--line); margin-bottom: 5px; }
.mk-form b { display: block; height: 16px; border-radius: 4px; background: var(--red); }
.mk-score { position: absolute; right: -12px; top: -14px; display: flex; align-items: center; gap: 8px; padding: 8px 11px; border-radius: 12px; background: #fff; box-shadow: 0 14px 28px -12px rgba(14,14,17,.35); font-size: 11.5px; font-weight: 600; color: var(--ink); }
.mk-score span { width: 26px; height: 26px; border-radius: 50%; display: grid; place-items: center; border: 3px solid #22C55E; font-size: 9px; color: #16A34A; }

/* inbox (email) */
.mk-mail { display: flex; gap: 10px; padding: 10px 12px; align-items: flex-start; }
.mk-mail + .mk-mail { border-top: 1px solid var(--line); }
.mk-mail .av { width: 26px; height: 26px; border-radius: 50%; flex: none; display: grid; place-items: center; font-size: 10px; font-weight: 700; color: #fff; background: var(--red); }
.mk-mail .av.g { background: #9AA0A6; }
.mk-mail div { flex: 1; min-width: 0; }
.mk-mail b { display: flex; align-items: center; gap: 6px; font-size: 11.5px; color: var(--ink); }
.mk-mail b small { margin-left: auto; font-weight: 400; color: var(--faint); }
.mk-mail p { font-size: 11px; color: var(--muted); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.mk-mail.unread b::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--red); flex: none; }

/* AI chat */
.mk-chat { width: 100%; max-width: 380px; background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.14); border-radius: 18px; padding: 16px; -webkit-backdrop-filter: blur(16px); backdrop-filter: blur(16px); text-align: left; }
.mk-chat-head { display: flex; align-items: center; gap: 10px; padding-bottom: 12px; border-bottom: 1px solid rgba(255,255,255,.1); margin-bottom: 4px; color: #fff; }
.mk-chat-head .bot { width: 30px; height: 30px; border-radius: 9px; display: grid; place-items: center; background: var(--red); }
.mk-chat-head .bot svg { width: 16px; height: 16px; fill: none; stroke: #fff; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.mk-chat-head b { font-size: 13.5px; display: block; }
.mk-chat-head small { font-size: 11.5px; color: rgba(255,255,255,.55); display: flex; align-items: center; gap: 6px; }
.mk-chat-head small::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: #34D399; }
.bubble { max-width: 84%; width: fit-content; padding: 9px 12px; border-radius: 14px; font-size: 13px; line-height: 1.45; margin-top: 8px; }
.bubble.me { margin-left: auto; background: #fff; color: var(--ink); border-bottom-right-radius: 4px; }
.bubble.bot { background: rgba(255,255,255,.1); color: #fff; border-bottom-left-radius: 4px; }
.bubble.ok { display: flex; align-items: center; gap: 8px; background: rgba(52,211,153,.14); color: #A7F3D0; border: 1px solid rgba(52,211,153,.3); }
.bubble.ok svg { width: 14px; height: 14px; fill: none; stroke: currentColor; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.typing { display: inline-flex; gap: 4px; padding: 10px 12px; margin-top: 8px; border-radius: 14px; background: rgba(255,255,255,.1); }
.typing i { width: 6px; height: 6px; border-radius: 50%; background: rgba(255,255,255,.7); animation: typing 1.2s infinite; }
.typing i:nth-child(2) { animation-delay: .15s; } .typing i:nth-child(3) { animation-delay: .3s; }
@keyframes typing { 0%, 60%, 100% { opacity: .3; transform: translateY(0); } 30% { opacity: 1; transform: translateY(-3px); } }

/* ---------- Dark "sound familiar" section ---------- */
.dark { position: relative; isolation: isolate; overflow: hidden; background: var(--ink); color: #fff; }
.dark::before { content: ""; position: absolute; z-index: -1; width: 900px; height: 900px; left: -300px; top: -400px; background: radial-gradient(closest-side, rgba(186,31,44,.28), transparent); }
.dark::after { content: ""; position: absolute; z-index: -1; width: 700px; height: 700px; right: -260px; bottom: -380px; background: radial-gradient(closest-side, rgba(186,31,44,.18), transparent); }
.dark h2, .dark h3 { color: #fff; }
.dark .sh p { color: rgba(255,255,255,.66); }
.pain-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
.pain { display: flex; flex-direction: column; gap: 18px; padding: 30px; border-radius: 20px; background: linear-gradient(160deg, rgba(255,255,255,.07), rgba(255,255,255,.02)); border: 1px solid rgba(255,255,255,.1); -webkit-backdrop-filter: blur(12px); backdrop-filter: blur(12px); transition: border-color .3s, transform .35s var(--ease), background .3s; }
.pain:hover { border-color: rgba(229,72,77,.5); transform: translateY(-3px); background: linear-gradient(160deg, rgba(255,255,255,.1), rgba(255,255,255,.03)); }
.pain-q { display: flex; gap: 14px; align-items: flex-start; font-family: var(--head); font-size: 20px; font-weight: 600; line-height: 1.35; letter-spacing: -.015em; color: #fff; }
.pain-q svg { flex: none; width: 22px; height: 22px; margin-top: 3px; fill: none; stroke: #E5484D; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.pain-a { padding: 16px 18px; border-radius: 14px; background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.08); font-size: 15px; color: rgba(255,255,255,.72); }
.pain-a b { display: block; margin-bottom: 4px; font-size: 12.5px; font-weight: 600; color: #E5484D; }
.pain .link { color: #fff; font-size: 14.5px; margin-top: auto; }

/* ---------- Steps ---------- */
.steps { position: relative; display: grid; grid-template-columns: repeat(4, 1fr); gap: 28px; }
.steps::before { content: ""; position: absolute; left: 28px; right: calc((100% - 84px) / 4 - 28px); top: 27px; height: 2px; background: var(--line); }
.steps::after { content: ""; position: absolute; left: 28px; right: calc((100% - 84px) / 4 - 28px); top: 27px; height: 2px; background: var(--red); transform: scaleX(0); transform-origin: left; transition: transform 1.6s var(--ease) .2s; }
.steps.in::after { transform: scaleX(1); }
.step { position: relative; }
.step-n { position: relative; z-index: 1; width: 56px; height: 56px; border-radius: 50%; display: grid; place-items: center; background: #fff; border: 2px solid var(--line); font-family: var(--head); font-weight: 700; font-size: 18px; color: var(--ink); transition: border-color .4s .6s, background .4s, color .4s; }
.steps.in .step-n { border-color: var(--red); }
.step:first-child .step-n { background: var(--red); border-color: var(--red); color: #fff; }
.step h3 { margin-top: 24px; font-size: 20px; }
.step p { margin-top: 8px; font-size: 15.5px; color: var(--muted); }

/* ---------- Why / deliverables ---------- */
.why { display: grid; grid-template-columns: 1fr 1.05fr; gap: 80px; align-items: center; }
.why-media { position: relative; }
.photo { border-radius: var(--r-lg); overflow: hidden; }
.why-media img { width: 100%; aspect-ratio: 4 / 4.6; object-fit: cover; }
.why-badge { position: absolute; left: 20px; right: 20px; bottom: 20px; display: flex; align-items: center; gap: 14px; padding: 16px 18px; border-radius: 16px; background: rgba(255,255,255,.75); border: 1px solid rgba(255,255,255,.8); -webkit-backdrop-filter: blur(16px) saturate(170%); backdrop-filter: blur(16px) saturate(170%); box-shadow: var(--shadow); }
.why-badge .ico { width: 42px; height: 42px; flex: none; border-radius: 12px; display: grid; place-items: center; background: var(--red); }
.why-badge .ico svg { width: 20px; height: 20px; fill: none; stroke: #fff; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.why-badge b { display: block; font-size: 15px; color: var(--ink); }
.why-badge small { font-size: 13.5px; color: var(--muted); }
.why h2 { font-size: clamp(32px, 3.8vw, 48px); letter-spacing: -.035em; }
.why .lede { margin-top: 18px; }
.ticks { display: grid; grid-template-columns: 1fr 1fr; gap: 22px 28px; margin-top: 36px; }
.tick { display: flex; gap: 14px; }
.tick .ico { width: 40px; height: 40px; flex: none; border-radius: 11px; display: grid; place-items: center; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow-sm); }
.tick .ico svg { width: 18px; height: 18px; fill: none; stroke: var(--red); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.tick b { display: block; font-family: var(--head); font-size: 16.5px; font-weight: 600; color: var(--ink); letter-spacing: -.01em; }
.tick p { margin-top: 4px; font-size: 14.5px; color: var(--muted); line-height: 1.55; }

/* ---------- Pricing ---------- */
.plans { display: grid; grid-template-columns: repeat(5, 1fr); gap: 16px; align-items: stretch; }
.plan { position: relative; display: flex; flex-direction: column; padding: 26px 22px 22px; border-radius: 20px; background: #fff; border: 1px solid var(--line); transition: transform .35s var(--ease), box-shadow .35s; }
.plan:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.plan-name { font-family: var(--head); font-size: 17px; font-weight: 600; color: var(--ink); letter-spacing: -.01em; }
.plan-for { margin-top: 6px; font-size: 13.5px; color: var(--muted); line-height: 1.5; min-height: 40px; }
.plan-price { margin-top: 20px; display: flex; align-items: baseline; gap: 4px; flex-wrap: wrap; }
.plan-price .from { width: 100%; font-size: 12.5px; color: var(--muted); }
.plan-price b { font-family: var(--head); font-size: 36px; font-weight: 700; letter-spacing: -.04em; color: var(--ink); line-height: 1; }
.plan-price span { font-size: 14px; color: var(--muted); }
.plan-note { margin-top: 6px; font-size: 12.5px; color: var(--muted); min-height: 19px; }
.plan ul { margin: 20px 0 22px; padding-top: 18px; border-top: 1px solid var(--line); display: grid; gap: 9px; flex: 1; align-content: start; }
.plan li { display: flex; gap: 9px; font-size: 14px; color: var(--text); line-height: 1.45; }
.plan li svg { flex: none; width: 16px; height: 16px; margin-top: 2px; fill: none; stroke: var(--red); stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.plan .btn { width: 100%; margin-top: auto; }
.plan.compact .plan-note { margin-bottom: 22px; }
.plan.featured { background: var(--ink); border-color: var(--ink); color: #fff; box-shadow: var(--shadow-lg); }
.plan.featured .plan-name, .plan.featured .plan-price b { color: #fff; }
.plan.featured .plan-for, .plan.featured .plan-price span, .plan.featured .plan-price .from, .plan.featured .plan-note { color: rgba(255,255,255,.6); }
.plan.featured ul { border-color: rgba(255,255,255,.12); }
.plan.featured li { color: rgba(255,255,255,.86); }
.plan.featured li svg { stroke: #E5484D; }
.plan-badge { position: absolute; top: -12px; left: 22px; padding: 5px 10px; border-radius: 999px; background: var(--red); color: #fff; font-size: 11.5px; font-weight: 600; }
.plans-foot { display: flex; justify-content: space-between; align-items: center; gap: 20px; flex-wrap: wrap; margin-top: 30px; padding: 20px 24px; border-radius: 16px; background: var(--soft); font-size: 14.5px; color: var(--muted); }
.plans-foot b { color: var(--ink); font-weight: 600; }

.plans-3 { grid-template-columns: repeat(3, 1fr); gap: 22px; }
.plans-3 .plan { padding: 32px 30px 28px; }
.plans-3 .plan-name { font-size: 20px; }
.plans-3 .plan-price b { font-size: 44px; }
.plans-3 .plan li { font-size: 15px; }

/* Goal guide */
.goal { border-radius: 20px; border: 1px solid var(--line); overflow: hidden; background: #fff; }
.goal-row { display: grid; grid-template-columns: 1.25fr .85fr 1.7fr .7fr 24px; gap: 24px; align-items: center; padding: 20px 26px; border-top: 1px solid var(--line); transition: background .2s; }
.goal-row:first-child { border-top: 0; }
a.goal-row:hover { background: var(--soft); }
.goal-row .g1 { font-weight: 600; color: var(--ink); }
.goal-row .g2 { font-weight: 600; color: var(--red); }
.goal-row .g3 { font-size: 15px; color: var(--muted); }
.goal-row .g4 { font-family: var(--head); font-weight: 600; color: var(--ink); text-align: right; white-space: nowrap; }
.goal-row svg { width: 18px; height: 18px; fill: none; stroke: var(--faint); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.goal-head { background: var(--soft); padding-block: 14px; font-size: 12.5px; font-weight: 600; color: var(--muted); }
.goal-head span { font-family: var(--body) !important; color: var(--muted) !important; font-weight: 600 !important; font-size: 12.5px !important; }

/* ---------- Industries marquee ---------- */
.marquee { display: flex; overflow: hidden; -webkit-mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent); mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent); }
.marquee + .marquee { margin-top: 12px; }
.marquee-track { display: flex; flex: none; gap: 12px; padding-right: 12px; animation: marquee 50s linear infinite; }
.marquee.reverse .marquee-track { animation-direction: reverse; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-track li { flex: none; display: flex; align-items: center; gap: 10px; padding: 14px 20px; border-radius: 14px; background: #fff; border: 1px solid var(--line); font-size: 15px; font-weight: 500; color: var(--ink); white-space: nowrap; }
.marquee-track li svg { width: 18px; height: 18px; fill: none; stroke: var(--red); stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
@keyframes marquee { to { transform: translateX(-100%); } }

/* ---------- FAQ ---------- */
.faq { max-width: 820px; margin: 0 auto; display: grid; gap: 12px; }
.faq details { border-radius: 16px; background: #fff; border: 1px solid var(--line); transition: box-shadow .3s, border-color .3s; }
.faq details[open] { box-shadow: var(--shadow); border-color: transparent; }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 22px 24px; font-family: var(--head); font-size: 17.5px; font-weight: 600; color: var(--ink); letter-spacing: -.01em; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: ""; flex: none; width: 28px; height: 28px; border-radius: 8px; background: var(--soft) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23BA1F2C' stroke-width='2.4' stroke-linecap='round'%3E%3Cpath d='M12 5v14M5 12h14'/%3E%3C/svg%3E") center/14px no-repeat; transition: transform .3s var(--ease), background-color .3s; }
.faq details[open] summary::after { transform: rotate(45deg); background-color: var(--red-soft); }
.faq-a { padding: 0 24px 22px; font-size: 15.5px; color: var(--muted); }

/* ---------- CTA panel ---------- */
.cta-panel { position: relative; isolation: isolate; overflow: hidden; display: grid; grid-template-columns: 1.2fr .8fr; gap: 50px; align-items: center; padding: 64px; border-radius: 28px; background: var(--ink); color: #fff; }
.cta-panel::before { content: ""; position: absolute; z-index: -1; width: 700px; height: 700px; right: -200px; top: -300px; background: radial-gradient(closest-side, rgba(186,31,44,.45), transparent); }
.cta-panel::after { content: ""; position: absolute; z-index: -1; inset: 0; background-image: linear-gradient(rgba(255,255,255,.04) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,.04) 1px, transparent 1px); background-size: 48px 48px; -webkit-mask-image: radial-gradient(70% 90% at 100% 0%, #000, transparent); mask-image: radial-gradient(70% 90% at 100% 0%, #000, transparent); }
.cta-panel h2 { color: #fff; font-size: clamp(30px, 3.6vw, 46px); letter-spacing: -.035em; }
.cta-panel p { margin-top: 16px; font-size: 17.5px; color: rgba(255,255,255,.7); max-width: 520px; }
.cta-btns { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.cta-card { padding: 26px; border-radius: 20px; background: linear-gradient(160deg, rgba(255,255,255,.12), rgba(255,255,255,.04)); border: 1px solid rgba(255,255,255,.16); -webkit-backdrop-filter: blur(18px); backdrop-filter: blur(18px); }
.cta-card h3 { color: #fff; font-size: 17px; }
.cta-card ol { margin-top: 16px; display: grid; gap: 14px; counter-reset: c; }
.cta-card li { counter-increment: c; display: grid; grid-template-columns: 28px 1fr; gap: 12px; font-size: 14.5px; color: rgba(255,255,255,.78); }
.cta-card li::before { content: counter(c); width: 28px; height: 28px; border-radius: 8px; display: grid; place-items: center; background: rgba(255,255,255,.1); font-weight: 600; font-size: 13px; color: #fff; }

/* ---------- Footer ---------- */
.site-footer { background: var(--ink); color: rgba(255,255,255,.62); font-size: 15px; padding: 80px 0 32px; }
.footer-grid { display: grid; grid-template-columns: 1.5fr 1fr 1fr 1fr 1.2fr; gap: 36px; }
.site-footer .logo { color: #fff; }
.site-footer .logo-text span { color: rgba(255,255,255,.55); }
.footer-tag { margin-top: 16px; max-width: 280px; line-height: 1.6; }
.site-footer h3, .site-footer h4 { font-family: var(--body); font-size: 13px; font-weight: 600; color: #fff; margin-bottom: 16px; letter-spacing: 0; }
.site-footer ul { display: grid; gap: 10px; }
.site-footer a { transition: color .2s; }
.site-footer a:hover { color: #fff; }
.footer-bottom { display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; margin-top: 60px; padding-top: 26px; border-top: 1px solid rgba(255,255,255,.1); font-size: 14px; }

/* ---------- Inner page hero ---------- */
.page-hero { position: relative; isolation: isolate; overflow: hidden; padding: 84px 0 76px; background: var(--soft); }
.page-hero::before { content: ""; position: absolute; z-index: -1; width: 700px; height: 700px; right: -200px; top: -380px; background: radial-gradient(closest-side, rgba(14,14,17,.05), transparent); }
.page-hero::after { content: ""; position: absolute; z-index: -1; inset: 0; background-image: linear-gradient(rgba(14,14,17,.035) 1px, transparent 1px), linear-gradient(90deg, rgba(14,14,17,.035) 1px, transparent 1px); background-size: 56px 56px; -webkit-mask-image: radial-gradient(60% 100% at 100% 0%, #000, transparent); mask-image: radial-gradient(60% 100% at 100% 0%, #000, transparent); }
.crumbs { display: flex; gap: 8px; align-items: center; font-size: 14px; color: var(--muted); margin-bottom: 22px; }
.crumbs a:hover { color: var(--ink); }
.crumbs svg { width: 14px; height: 14px; fill: none; stroke: var(--faint); stroke-width: 2; }
.page-hero h1 { max-width: 860px; font-size: clamp(38px, 5vw, 64px); font-weight: 800; letter-spacing: -.045em; line-height: 1.04; }
.page-hero p { margin-top: 20px; max-width: 640px; font-size: 18.5px; color: var(--muted); }
.page-hero .hero-ctas { margin-top: 30px; }
.chip-nav { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 34px; }
.chip-nav a { padding: 9px 14px; border-radius: 999px; background: #fff; border: 1px solid var(--line); font-size: 14px; font-weight: 500; color: var(--text); transition: border-color .2s, color .2s; }
.chip-nav a:hover { border-color: var(--red); color: var(--red); }

/* ---------- Service detail (services page) ---------- */
.detail { padding: 100px 0; }
.detail.alt { background: var(--soft); }
.detail-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: center; }
.detail.alt .detail-stage { order: 2; }
.detail-stage { position: relative; min-height: 420px; padding: 48px; border-radius: var(--r-lg); background: linear-gradient(180deg, #F3F3F6, #ECECF0); display: flex; align-items: center; justify-content: center; overflow: hidden; }
.detail.alt .detail-stage { background: #fff; border: 1px solid var(--line); }
.detail-stage .mock { max-width: 360px; }
.detail-stage .mk-phone { transform: scale(1.2); }
.detail-stage.dark-stage { background: radial-gradient(80% 90% at 70% 40%, rgba(186,31,44,.35), transparent 70%), var(--ink); border: 0; }
.detail-copy h2 { font-size: clamp(30px, 3.4vw, 44px); letter-spacing: -.035em; }
.detail-copy .lede { margin-top: 16px; }
.incl-title { margin-top: 30px; font-size: 13.5px; font-weight: 600; color: var(--ink); }
.incl { margin-top: 14px; display: grid; grid-template-columns: 1fr 1fr; gap: 12px 22px; }
.incl li { display: flex; gap: 10px; font-size: 15px; line-height: 1.45; }
.incl li svg { flex: none; width: 18px; height: 18px; margin-top: 1px; fill: none; stroke: var(--red); stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
.best { margin-top: 26px; padding: 14px 18px; border-radius: 12px; background: var(--red-soft); font-size: 15px; color: var(--ink); }
.best b { color: var(--red); }
.detail.alt .best { background: #fff; border: 1px solid var(--line); }
.detail-foot { margin-top: 30px; padding-top: 24px; border-top: 1px solid var(--line); display: flex; justify-content: space-between; align-items: center; gap: 18px; flex-wrap: wrap; }
.detail-price small { display: block; font-size: 13px; color: var(--muted); }
.detail-price b { font-family: var(--head); font-size: 30px; font-weight: 700; letter-spacing: -.03em; color: var(--ink); }
.detail-price span { font-size: 14.5px; color: var(--muted); }

/* ---------- About ---------- */
.story { display: grid; grid-template-columns: 1fr 1.05fr; gap: 80px; align-items: center; }
.story img { width: 100%; aspect-ratio: 4 / 4.4; object-fit: cover; }
.story-copy p { font-size: 17px; color: var(--muted); }
.story-copy p + p { margin-top: 16px; }
.story-copy .h2 + p { margin-top: 22px; }
.story-copy p strong { color: var(--ink); font-weight: 600; }
.values { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.value { padding: 28px 24px; border-radius: 20px; background: #fff; border: 1px solid var(--line); transition: transform .35s var(--ease), box-shadow .35s; }
.value:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.value .ico { width: 44px; height: 44px; border-radius: 12px; display: grid; place-items: center; background: var(--red-soft); }
.value .ico svg { width: 20px; height: 20px; fill: none; stroke: var(--red); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.value h3 { margin-top: 20px; font-size: 18px; }
.value p { margin-top: 8px; font-size: 15px; color: var(--muted); }
.areas { display: grid; grid-template-columns: 1.1fr .9fr; border-radius: 28px; overflow: hidden; background: #fff; border: 1px solid var(--line); }
.areas-photo { position: relative; min-height: 380px; }
.areas-photo img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.areas-copy { padding: 48px; }
.areas-copy h2 { font-size: clamp(28px, 3vw, 38px); letter-spacing: -.03em; }
.areas-copy p { margin-top: 12px; color: var(--muted); }
.area-list { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 24px; }
.area-list li { padding: 8px 14px; border-radius: 999px; background: var(--soft); border: 1px solid var(--line); font-size: 14px; font-weight: 500; color: var(--ink); }

/* ---------- Contact ---------- */
.contact-grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: 56px; align-items: start; }
.c-cards { display: grid; gap: 12px; }
.c-card { display: flex; align-items: center; gap: 16px; padding: 18px 20px; border-radius: 16px; background: #fff; border: 1px solid var(--line); transition: border-color .2s, box-shadow .2s; }
a.c-card:hover { border-color: transparent; box-shadow: var(--shadow); }
.c-card .ico { width: 44px; height: 44px; flex: none; border-radius: 12px; display: grid; place-items: center; background: var(--red-soft); }
.c-card .ico svg { width: 20px; height: 20px; fill: none; stroke: var(--red); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.c-card small { display: block; font-size: 13px; color: var(--muted); }
.c-card b { font-size: 16.5px; color: var(--ink); font-weight: 600; }
.next { margin-top: 18px; padding: 26px; border-radius: 20px; background: var(--ink); color: rgba(255,255,255,.75); }
.next h3 { color: #fff; font-size: 17px; }
.next ol { margin-top: 16px; display: grid; gap: 12px; counter-reset: n; }
.next li { counter-increment: n; display: grid; grid-template-columns: 26px 1fr; gap: 12px; font-size: 14.5px; }
.next li::before { content: counter(n); width: 26px; height: 26px; border-radius: 8px; display: grid; place-items: center; background: var(--red); color: #fff; font-size: 12.5px; font-weight: 600; }

.form-shell { border-radius: 24px; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow); overflow: hidden; }
.tabs { display: grid; grid-template-columns: 1fr 1fr; gap: 6px; padding: 6px; margin: 18px 18px 0; border-radius: 14px; background: var(--soft); }
.tab { display: flex; align-items: center; justify-content: center; gap: 8px; padding: 13px 10px; border: 0; border-radius: 10px; background: transparent; color: var(--muted); font-weight: 600; font-size: 15px; cursor: pointer; transition: background .2s, color .2s, box-shadow .2s; }
.tab svg { width: 17px; height: 17px; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.tab[aria-selected="true"] { background: #fff; color: var(--ink); box-shadow: var(--shadow-sm); }
.tab[aria-selected="true"] svg { stroke: var(--red); }
.tab-panel { padding: 26px 34px 34px; scroll-margin-top: 130px; }
.tab-panel[hidden] { display: none; }
.form-intro { font-size: 15px; color: var(--muted); margin-bottom: 22px; }
.form { display: grid; gap: 16px; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.field { display: grid; gap: 7px; }
.field label { font-size: 13.5px; font-weight: 600; color: var(--ink); }
.field input, .field select, .field textarea { width: 100%; font: 400 15px/1.4 var(--body); color: var(--ink); padding: 13px 14px; border-radius: 11px; border: 1px solid #DEDEE4; background: #fff; transition: border-color .2s, box-shadow .2s; }
.field input::placeholder, .field textarea::placeholder { color: #A9A9B2; }
.field textarea { resize: vertical; min-height: 116px; }
.field select { appearance: none; -webkit-appearance: none; cursor: pointer; background: #fff url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23676772' stroke-width='2' stroke-linecap='round'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E") right 12px center/18px no-repeat; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--red); box-shadow: 0 0 0 4px rgba(14,14,17,.08); }
.field.invalid input, .field.invalid textarea, .field.invalid select { border-color: var(--red); background: #FFFFFF; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
.form-status { font-size: 14.5px; font-weight: 500; text-align: center; min-height: 1px; }
.form-status.ok { color: #15803D; }
.form-status.err { color: var(--red); }
.form-status a { text-decoration: underline; }
.form button[disabled] { opacity: .7; cursor: wait; }
.form-fine { font-size: 13px; color: var(--faint); text-align: center; }

/* ---------- Services dropdown ---------- */
.nav-dd { position: relative; }
.nav-dd > a { display: inline-flex; align-items: center; gap: 4px; padding: 8px 14px; border-radius: 8px; color: var(--text); transition: color .2s, background .2s; }
.nav-dd > a.active { color: var(--red); }
.nav-dd > a svg { width: 14px; height: 14px; fill: none; stroke: currentColor; stroke-width: 2.2; stroke-linecap: round; stroke-linejoin: round; transform: rotate(90deg); transition: transform .25s; }
.nav-dd:hover > a, .nav-dd:focus-within > a { background: var(--soft); color: var(--ink); }
.nav-dd:hover > a svg, .nav-dd:focus-within > a svg { transform: rotate(-90deg); }
.dd-panel { position: absolute; top: calc(100% + 10px); left: 50%; width: 640px; padding: 14px; border-radius: 18px; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow-lg); opacity: 0; visibility: hidden; transform: translate(-50%, 6px); transition: opacity .2s, transform .25s var(--ease), visibility .2s; }
.dd-panel::before { content: ""; position: absolute; left: 0; right: 0; top: -12px; height: 12px; }
.nav-dd:hover .dd-panel, .nav-dd:focus-within .dd-panel { opacity: 1; visibility: visible; transform: translate(-50%, 0); }
.dd-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 4px; }
.dd-grid a { display: flex; gap: 12px; align-items: flex-start; padding: 12px; border-radius: 12px; transition: background .2s; }
.dd-grid a:hover, .dd-grid a[aria-current] { background: var(--soft); }
.dd-ico { width: 36px; height: 36px; flex: none; border-radius: 10px; display: grid; place-items: center; background: var(--red-soft); }
.dd-ico svg { width: 17px; height: 17px; fill: none; stroke: var(--red); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.dd-grid b { display: block; font-size: 14.5px; font-weight: 600; color: var(--ink); }
.dd-grid small { display: block; font-size: 13px; color: var(--muted); line-height: 1.4; }
.dd-all { display: flex; justify-content: center; align-items: center; gap: 6px; margin-top: 8px; padding: 12px; border-radius: 12px; background: var(--soft); font-size: 14px; font-weight: 600; color: var(--ink); }
.dd-all:hover { color: var(--red); }
.dd-all svg { width: 15px; height: 15px; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }

/* ---------- Service detail pages ---------- */
.svc-hero { position: relative; isolation: isolate; overflow: hidden; padding: 64px 0 72px; background: var(--soft); }
.svc-hero::before { content: ""; position: absolute; z-index: -1; width: 800px; height: 800px; right: -240px; top: -420px; background: radial-gradient(closest-side, rgba(14,14,17,.05), transparent); }
.svc-hero-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 64px; align-items: center; }
.svc-hero-grid > * { min-width: 0; }
.svc-hero h1 { font-size: clamp(36px, 4.6vw, 60px); font-weight: 800; letter-spacing: -.045em; line-height: 1.05; }
.svc-hero-sub { margin-top: 20px; font-size: 18.5px; line-height: 1.6; color: var(--muted); max-width: 560px; }
.svc-hero .detail-stage { min-height: 400px; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow); }
.svc-hero .detail-stage.dark-stage { background: radial-gradient(80% 90% at 70% 40%, rgba(186,31,44,.35), transparent 70%), var(--ink); border: 0; }
.facts { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 48px; border-radius: 18px; background: #fff; border: 1px solid var(--line); overflow: hidden; }
.fact { padding: 20px 24px; }
.fact + .fact { border-left: 1px solid var(--line); }
.fact small { display: block; font-size: 12.5px; font-weight: 500; color: var(--muted); }
.fact b { display: block; margin-top: 4px; font-family: var(--head); font-size: 17px; font-weight: 600; color: var(--ink); letter-spacing: -.01em; }

.pain-split { display: grid; grid-template-columns: .9fr 1.1fr; gap: 70px; align-items: center; }
.pain-list { display: grid; gap: 12px; }
.pain-list li { display: flex; gap: 14px; align-items: flex-start; padding: 20px 22px; border-radius: 16px; background: #fff; border: 1px solid var(--line); font-family: var(--head); font-size: 18px; font-weight: 600; line-height: 1.4; color: var(--ink); letter-spacing: -.01em; transition: border-color .25s, box-shadow .25s; }
.pain-list li:hover { border-color: transparent; box-shadow: var(--shadow); }
.pain-list svg { flex: none; width: 22px; height: 22px; margin-top: 2px; fill: none; stroke: var(--red); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }

.mech-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.mech { position: relative; padding: 32px 28px; border-radius: 20px; background: #fff; border: 1px solid var(--line); overflow: hidden; }
.mech-n { position: absolute; top: 18px; right: 22px; font-family: var(--head); font-size: 44px; font-weight: 800; color: var(--soft); letter-spacing: -.04em; line-height: 1; }
.mech .ico { position: relative; width: 48px; height: 48px; border-radius: 13px; display: grid; place-items: center; background: var(--red); box-shadow: 0 10px 20px -10px rgba(186,31,44,.7); }
.mech .ico svg { width: 22px; height: 22px; fill: none; stroke: #fff; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.mech h3 { margin-top: 22px; font-size: 20px; }
.mech p { margin-top: 8px; font-size: 15.5px; color: var(--muted); }

.inc-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.inc-card { display: flex; gap: 16px; padding: 24px; border-radius: 18px; border: 1px solid var(--line); background: #fff; transition: box-shadow .3s, border-color .3s, transform .3s var(--ease); }
.inc-card:hover { box-shadow: var(--shadow); border-color: transparent; transform: translateY(-3px); }
.inc-card .ico { width: 42px; height: 42px; flex: none; border-radius: 12px; display: grid; place-items: center; background: var(--red-soft); }
.inc-card .ico svg { width: 19px; height: 19px; fill: none; stroke: var(--red); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.inc-card h3 { font-size: 16.5px; letter-spacing: -.01em; }
.inc-card p { margin-top: 6px; font-size: 14.5px; color: var(--muted); line-height: 1.55; }

.measure { display: grid; grid-template-columns: 1fr 1fr; gap: 70px; align-items: center; }
.measure-list { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.measure-list li { display: flex; gap: 12px; align-items: center; padding: 18px; border-radius: 14px; background: var(--soft); font-weight: 500; font-size: 15px; color: var(--ink); line-height: 1.4; }
.measure-list svg { flex: none; width: 22px; height: 22px; padding: 4px; border-radius: 50%; background: var(--red); fill: none; stroke: #fff; stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }

.fit-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; max-width: 1000px; margin: 0 auto; }
.fit-card { padding: 32px; border-radius: 22px; background: #fff; border: 1px solid var(--line); }
.fit-card h3 { font-size: 20px; }
.fit-card ul { display: grid; gap: 14px; margin-top: 20px; }
.fit-card li { display: flex; gap: 12px; font-size: 15.5px; line-height: 1.5; color: var(--text); }
.fit-card li svg { flex: none; width: 22px; height: 22px; padding: 4px; margin-top: 1px; border-radius: 50%; fill: none; stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.fit-card.good li svg { background: #E8F7EE; stroke: #15803D; }
.fit-card.notyet li svg { background: var(--soft); stroke: var(--muted); }
.fit-card.notyet b { color: var(--ink); font-weight: 600; }
.fit-card.notyet a { color: var(--red); font-weight: 600; white-space: nowrap; }

.price-wrap { display: grid; grid-template-columns: 1fr 1fr; gap: 70px; align-items: center; }
.price-box { position: relative; isolation: isolate; overflow: hidden; padding: 40px; border-radius: 26px; background: var(--ink); color: #fff; }
.price-box::before { content: ""; position: absolute; z-index: -1; width: 520px; height: 520px; right: -200px; top: -260px; background: radial-gradient(closest-side, rgba(186,31,44,.45), transparent); }
.pb-label { font-size: 14px; font-weight: 600; color: #E5484D; }
.pb-price { margin-top: 14px; display: flex; align-items: baseline; flex-wrap: wrap; gap: 6px; }
.pb-price small { width: 100%; font-size: 13px; color: rgba(255,255,255,.6); }
.pb-price b { font-family: var(--head); font-size: 56px; font-weight: 700; letter-spacing: -.045em; line-height: 1; }
.pb-price span { font-size: 16px; color: rgba(255,255,255,.65); }
.pb-note { margin-top: 8px; font-size: 14px; color: rgba(255,255,255,.65); }
.pb-list { display: grid; grid-template-columns: 1fr 1fr; gap: 10px 18px; margin-top: 26px; padding-top: 24px; border-top: 1px solid rgba(255,255,255,.12); }
.pb-list li { display: flex; gap: 9px; font-size: 14.5px; color: rgba(255,255,255,.85); line-height: 1.45; }
.pb-list svg { flex: none; width: 16px; height: 16px; margin-top: 2px; fill: none; stroke: #E5484D; stroke-width: 2.6; stroke-linecap: round; stroke-linejoin: round; }
.pb-btns { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 30px; }
.pb-fine { margin-top: 16px; font-size: 13px; color: rgba(255,255,255,.5); }
.rel-list { display: grid; gap: 10px; margin-top: 26px; }
.rel-card { display: flex; align-items: center; gap: 14px; padding: 16px 18px; border-radius: 16px; background: #fff; border: 1px solid var(--line); transition: box-shadow .25s, border-color .25s, transform .25s var(--ease); }
.rel-card:hover { box-shadow: var(--shadow); border-color: transparent; transform: translateX(4px); }
.rel-card .ico { width: 42px; height: 42px; flex: none; border-radius: 12px; display: grid; place-items: center; background: var(--red-soft); }
.rel-card .ico svg { width: 19px; height: 19px; fill: none; stroke: var(--red); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.rel-card span:nth-child(2) { flex: 1; }
.rel-card b { display: block; font-size: 16px; color: var(--ink); font-weight: 600; }
.rel-card small { display: block; font-size: 13.5px; color: var(--muted); line-height: 1.45; }
.rel-card > svg { width: 18px; height: 18px; flex: none; fill: none; stroke: var(--faint); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.detail-btns { display: flex; flex-wrap: wrap; gap: 10px; }

.section-soft .plans-foot { background: #fff; border: 1px solid var(--line); }

/* ---------- Case studies ---------- */
.sample-note { display: flex; gap: 14px; align-items: flex-start; padding: 16px 18px; margin-bottom: 32px; border-radius: 14px; background: #FFFBEB; border: 1px solid #F5E1A4; font-size: 14.5px; color: #5C4A12; }
.sample-note .ico { flex: none; width: 30px; height: 30px; border-radius: 8px; display: grid; place-items: center; background: #FDF0C4; }
.sample-note svg { width: 17px; height: 17px; fill: none; stroke: #A16207; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.sample-note b { color: #3F320B; }

.cs-filters { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 32px; }
.cs-filter { padding: 10px 16px; border-radius: 999px; border: 1px solid var(--line); background: #fff; font: 600 14px/1 var(--body); color: var(--text); cursor: pointer; transition: background .2s, color .2s, border-color .2s; }
.cs-filter:hover { border-color: var(--ink); }
.cs-filter.is-active { background: var(--ink); border-color: var(--ink); color: #fff; }
.cs-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }
.cs-grid-3 { grid-template-columns: repeat(3, 1fr); }
.cs-grid-4 { grid-template-columns: repeat(4, 1fr); gap: 16px; }
.cs-card { display: flex; flex-direction: column; border-radius: var(--r-lg); overflow: hidden; background: #fff; border: 1px solid var(--line); transition: transform .35s var(--ease), box-shadow .35s, border-color .35s; }
.cs-card[hidden] { display: none; }
.cs-card:hover { transform: translateY(-4px); box-shadow: var(--shadow); border-color: transparent; }
.cs-card-img { position: relative; aspect-ratio: 16 / 9; overflow: hidden; }
.cs-card-img img { width: 100%; height: 100%; object-fit: cover; transition: transform .8s var(--ease); }
.cs-card:hover .cs-card-img img { transform: scale(1.04); }
.cs-tag { position: absolute; left: 14px; top: 14px; padding: 6px 11px; border-radius: 999px; font-size: 12.5px; font-weight: 600; color: var(--ink); background: rgba(255,255,255,.85); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px); }
.cs-card-body { display: flex; flex-direction: column; flex: 1; padding: 24px 24px 22px; }
.cs-client { font-size: 13.5px; color: var(--muted); }
.cs-card h3 { margin-top: 8px; font-size: 20px; line-height: 1.25; }
.cs-grid-4 .cs-card h3, .cs-grid-3 .cs-card h3 { font-size: 17px; }
.cs-grid-4 .cs-card-body { padding: 18px; }
.cs-card-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-top: 20px; padding-top: 18px; border-top: 1px solid var(--line); }
.cs-card-stats b { display: block; font-family: var(--head); font-size: 26px; font-weight: 700; letter-spacing: -.03em; color: var(--ink); line-height: 1.1; }
.cs-card-stats small { font-size: 13px; color: var(--muted); }
.cs-card .link { margin-top: auto; padding-top: 18px; }

.cs-hero { padding: 56px 0 40px; background: var(--soft); }
.cs-meta { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; margin-bottom: 20px; }
.cs-meta span, .cs-tag-link { padding: 6px 12px; border-radius: 999px; font-size: 13px; font-weight: 600; background: #fff; border: 1px solid var(--line); color: var(--text); }
.cs-tag-link { color: #fff; background: var(--red); border-color: var(--red); }
.cs-meta .cs-sample { background: #FFFBEB; border-color: #F5E1A4; color: #8A6A0B; }
.cs-hero h1 { max-width: 920px; font-size: clamp(34px, 4.4vw, 56px); font-weight: 800; letter-spacing: -.045em; line-height: 1.06; }
.cs-summary { margin-top: 20px; max-width: 760px; font-size: 18.5px; color: var(--muted); }
.cs-stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; margin-top: 36px; }
.cs-stat { padding: 20px 22px; border-radius: 16px; background: #fff; border: 1px solid var(--line); }
.cs-stat b { display: block; font-family: var(--head); font-size: 32px; font-weight: 700; letter-spacing: -.035em; color: var(--ink); line-height: 1.1; }
.cs-stat small { display: block; margin-top: 4px; font-size: 14px; color: var(--muted); }
.cs-photo-band { background: linear-gradient(var(--soft) 50%, #fff 50%); }
.cs-photo { border-radius: var(--r-lg); overflow: hidden; }
.cs-photo img { width: 100%; aspect-ratio: 21 / 8; object-fit: cover; }
.cs-body-sec { padding-top: 72px; }
.cs-layout { display: grid; grid-template-columns: 1fr 340px; gap: 64px; align-items: start; }
.cs-article { min-width: 0; }
.cs-block + .cs-block, .cs-quote + .cs-block, .cs-block + .cs-quote { margin-top: 56px; }
.cs-block h2 { font-size: clamp(26px, 2.6vw, 34px); letter-spacing: -.03em; margin-bottom: 14px; }
.cs-block > p { font-size: 17px; color: var(--text); line-height: 1.7; }
.cs-block > p + p { margin-top: 12px; }
.cs-list { display: grid; gap: 10px; margin-top: 18px; }
.cs-list li { display: flex; gap: 12px; padding: 14px 16px; border-radius: 12px; background: var(--soft); font-size: 15.5px; line-height: 1.5; }
.cs-list svg { flex: none; width: 20px; height: 20px; margin-top: 1px; fill: none; stroke-width: 2.2; stroke-linecap: round; stroke-linejoin: round; }
.cs-list.bad svg { stroke: var(--muted); }
.cs-list.goal svg { stroke: var(--red); }
.ap-list { display: grid; gap: 14px; margin-top: 18px; }
.ap-list li { display: flex; gap: 16px; padding: 20px; border-radius: 16px; border: 1px solid var(--line); }
.ap-n { flex: none; width: 34px; height: 34px; border-radius: 10px; display: grid; place-items: center; background: var(--ink); color: #fff; font-family: var(--head); font-weight: 700; font-size: 15px; }
.ap-list h3, .ph-list h3, .tk h3 { font-family: var(--head); font-size: 17px; font-weight: 600; letter-spacing: -.01em; color: var(--ink); }
.ap-list p, .ph-list p, .tk p { margin-top: 4px; font-size: 15px; color: var(--muted); line-height: 1.6; }
.ph-list { position: relative; display: grid; gap: 0; margin-top: 18px; }
.ph-list li { position: relative; display: grid; grid-template-columns: 120px 1fr; gap: 20px; padding: 0 0 26px 26px; }
.ph-list li::before { content: ""; position: absolute; left: 0; top: 6px; width: 11px; height: 11px; border-radius: 50%; background: var(--red); box-shadow: 0 0 0 4px #fff, 0 0 0 5px var(--line); }
.ph-list li::after { content: ""; position: absolute; left: 5px; top: 22px; bottom: 0; width: 1px; background: var(--line); }
.ph-list li:last-child::after { display: none; }
.ph-when { font-size: 14px; font-weight: 600; color: var(--red); padding-top: 1px; }

.bc { margin: 22px 0 0; padding: 24px; border-radius: 18px; border: 1px solid var(--line); background: #fff; }
.bc figcaption b { display: block; font-family: var(--head); font-size: 17px; font-weight: 600; color: var(--ink); }
.bc figcaption small { font-size: 14px; color: var(--muted); }
.bc-plot { position: relative; height: 240px; margin-top: 22px; padding-left: 36px; }
.bc-grid { position: absolute; inset: 0 0 26px 36px; }
.bc-grid span { position: absolute; left: 0; right: 0; bottom: var(--y); height: 1px; background: #EEEEF1; }
.bc-grid i { position: absolute; right: calc(100% + 8px); top: -8px; font-style: normal; font-size: 12px; color: var(--faint); }
.bc-cols { position: absolute; inset: 0 0 0 36px; display: flex; align-items: flex-end; justify-content: space-around; }
.bc-col { position: relative; flex: 1; height: 100%; display: flex; flex-direction: column; align-items: center; justify-content: flex-end; outline: none; }
.bc-bar { position: relative; width: min(24px, 60%); height: calc((100% - 26px) * var(--h) / 100); background: var(--red); border-radius: 4px 4px 0 0; transform-origin: bottom; transition: filter .2s; }
.bc-col.is-before .bc-bar { background: #C9C9D1; }
.bc-lab { height: 26px; display: flex; align-items: flex-end; font-size: 12.5px; color: var(--muted); }
.bc-val { position: absolute; left: 50%; bottom: calc(100% + 6px); transform: translateX(-50%); font-size: 13px; font-weight: 600; color: var(--ink); opacity: 0; transition: opacity .2s; }
.bc-val.show { opacity: 1; }
.bc-tip { position: absolute; left: 50%; bottom: calc(100% + 30px); transform: translate(-50%, 4px); white-space: nowrap; padding: 7px 10px; border-radius: 8px; background: var(--ink); color: #fff; font-size: 12.5px; opacity: 0; pointer-events: none; transition: opacity .15s, transform .15s; z-index: 2; }
.bc-tip b { font-weight: 700; }
.bc-col:hover .bc-tip, .bc-col:focus .bc-tip { opacity: 1; transform: translate(-50%, 0); }
.bc-col:hover .bc-val, .bc-col:focus .bc-val { opacity: 1; }
.bc-col:hover .bc-bar, .bc-col:focus .bc-bar { filter: brightness(1.12); }
.js .bc .bc-bar { transform: scaleY(0); transition: transform 1s var(--ease), filter .2s; }
.js .bc.in .bc-bar { transform: scaleY(1); }
.js .bc.in .bc-bar { transition-delay: calc(var(--i, 0) * 70ms); }
.bc-table { margin-top: 14px; font-size: 14px; }
.bc-table summary { cursor: pointer; color: var(--muted); font-weight: 500; }
.bc-table table { margin-top: 10px; border-collapse: collapse; width: 100%; max-width: 320px; }
.bc-table th, .bc-table td { text-align: left; padding: 6px 10px; border-bottom: 1px solid var(--line); }
.res-table { margin-top: 18px; border-radius: 16px; border: 1px solid var(--line); overflow: hidden; }
.res-table table { width: 100%; border-collapse: collapse; font-size: 15px; }
.res-table th, .res-table td { padding: 14px 18px; text-align: left; border-top: 1px solid var(--line); }
.res-table thead th { border-top: 0; background: var(--soft); font-size: 13px; font-weight: 600; color: var(--muted); }
.res-table tbody th { font-weight: 500; color: var(--text); }
.res-table td { color: var(--muted); white-space: nowrap; }
.res-table td b { color: var(--ink); font-weight: 700; }

.cs-quote { margin-top: 56px; padding: 36px 40px; border-radius: 22px; background: var(--ink); color: #fff; position: relative; overflow: hidden; isolation: isolate; }
.cs-quote::before { content: ""; position: absolute; z-index: -1; width: 400px; height: 400px; right: -140px; top: -200px; background: radial-gradient(closest-side, rgba(186,31,44,.45), transparent); }
.cs-quote blockquote { margin: 0; font-family: var(--head); font-size: clamp(20px, 2.2vw, 26px); font-weight: 600; line-height: 1.4; letter-spacing: -.02em; }
.cs-quote figcaption { margin-top: 18px; font-size: 14.5px; color: rgba(255,255,255,.65); }
.cs-quote figcaption b { display: block; color: #fff; font-weight: 600; }
.tk-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: 18px; }
.tk { padding: 22px; border-radius: 16px; background: var(--soft); }
.tk .ico { width: 34px; height: 34px; border-radius: 10px; display: grid; place-items: center; background: #fff; border: 1px solid var(--line); margin-bottom: 14px; }
.tk .ico svg { width: 16px; height: 16px; fill: none; stroke: var(--red); stroke-width: 2.6; stroke-linecap: round; stroke-linejoin: round; }
.cs-faq { margin-top: 18px; max-width: none; }

.cs-side { position: sticky; top: 100px; }
.cs-snap { padding: 26px; border-radius: 20px; border: 1px solid var(--line); background: #fff; box-shadow: var(--shadow); }
.cs-snap h3 { font-size: 18px; }
.cs-snap dl { margin: 16px 0 22px; display: grid; gap: 0; }
.cs-snap dl div { padding: 11px 0; border-top: 1px solid var(--line); }
.cs-snap dt { font-size: 12.5px; color: var(--muted); }
.cs-snap dd { margin: 2px 0 0; font-size: 14.5px; font-weight: 600; color: var(--ink); line-height: 1.4; }
.cs-snap dd a { color: var(--red); }
.cs-snap .btn + .btn { margin-top: 10px; }

.cs-teaser { display: grid; grid-template-columns: 1fr 1.1fr; border-radius: 28px; overflow: hidden; background: var(--ink); color: #fff; transition: box-shadow .35s; }
.cs-teaser:hover { box-shadow: var(--shadow-lg); }
.cs-teaser-img { position: relative; min-height: 340px; overflow: hidden; }
.cs-teaser-img img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform .8s var(--ease); }
.cs-teaser:hover .cs-teaser-img img { transform: scale(1.04); }
.cs-teaser-body { padding: 44px; display: flex; flex-direction: column; justify-content: center; }
.cs-teaser-body h2 { color: #fff; font-size: clamp(24px, 2.6vw, 32px); letter-spacing: -.03em; }
.cs-stats-dark { grid-template-columns: repeat(3, 1fr); margin-top: 26px; }
.cs-stats-dark .cs-stat { background: rgba(255,255,255,.06); border-color: rgba(255,255,255,.12); }
.cs-stats-dark .cs-stat b { color: #fff; font-size: 24px; }
.cs-stats-dark .cs-stat small { color: rgba(255,255,255,.6); font-size: 13px; }
.cs-teaser .link { margin-top: 24px; color: #fff; }

/* ---------- Home: interactive service showcase ---------- */
.showcase { display: grid; grid-template-columns: 340px 1fr; gap: 0; border-radius: 28px; border: 1px solid var(--line); background: #fff; box-shadow: var(--shadow); overflow: hidden; }
.sc-tabs { display: flex; flex-direction: column; gap: 4px; padding: 14px; background: var(--soft); border-right: 1px solid var(--line); }
.sc-tab { position: relative; display: grid; grid-template-columns: 40px 1fr auto; gap: 12px; align-items: center; padding: 14px; border: 1px solid transparent; border-radius: 16px; background: transparent; text-align: left; cursor: pointer; overflow: hidden; transition: background .25s, border-color .25s, box-shadow .25s; font: inherit; color: inherit; }
.sc-tab:hover { background: rgba(255,255,255,.7); }
.sc-tab[aria-selected="true"] { background: #fff; border-color: var(--line); box-shadow: var(--shadow-sm); }
.sc-ico { width: 40px; height: 40px; border-radius: 12px; display: grid; place-items: center; background: #fff; border: 1px solid var(--line); transition: background .25s, border-color .25s; }
.sc-ico svg { width: 18px; height: 18px; fill: none; stroke: var(--ink); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; transition: stroke .25s; }
.sc-tab[aria-selected="true"] .sc-ico { background: var(--red); border-color: var(--red); box-shadow: 0 8px 16px -8px rgba(186,31,44,.8); }
.sc-tab[aria-selected="true"] .sc-ico svg { stroke: #fff; }
.sc-txt b { display: block; font-size: 15px; font-weight: 600; color: var(--ink); }
.sc-txt small { display: block; font-size: 12.5px; color: var(--muted); line-height: 1.35; }
.sc-price { font-family: var(--head); font-size: 13px; font-weight: 600; color: var(--muted); white-space: nowrap; }
.sc-tab[aria-selected="true"] .sc-price { color: var(--ink); }
.sc-progress { position: absolute; left: 14px; right: 14px; bottom: 6px; height: 2px; border-radius: 2px; background: transparent; overflow: hidden; }
.sc-progress::after { content: ""; position: absolute; inset: 0; background: var(--red); transform: scaleX(0); transform-origin: left; }
.showcase.is-auto .sc-tab[aria-selected="true"] .sc-progress { background: var(--line); }
.showcase.is-auto .sc-tab[aria-selected="true"] .sc-progress::after { animation: scProgress var(--sc-dur, 7s) linear forwards; }
.showcase.is-paused .sc-tab[aria-selected="true"] .sc-progress::after { animation-play-state: paused; }
@keyframes scProgress { to { transform: scaleX(1); } }

.sc-panels { min-width: 0; }
.sc-panel { display: grid; grid-template-rows: auto 1fr; height: 100%; }
.sc-panel[hidden] { display: none; }
.sc-stage { position: relative; height: 330px; display: flex; align-items: center; justify-content: center; padding: 34px; overflow: hidden; background:
  radial-gradient(60% 80% at 50% 110%, rgba(14,14,17,.06), transparent 70%),
  linear-gradient(rgba(14,14,17,.035) 1px, transparent 1px) 0 0 / 28px 28px,
  linear-gradient(90deg, rgba(14,14,17,.035) 1px, transparent 1px) 0 0 / 28px 28px,
  #FAFAFB; border-bottom: 1px solid var(--line); }
.sc-stage .mock { max-width: 380px; }
.sc-stage .mk-phone { transform: scale(1.08); }
.sc-stage.sc-dark { background: radial-gradient(70% 90% at 70% 40%, rgba(186,31,44,.38), transparent 70%), var(--ink); border-bottom-color: var(--ink); }
.sc-info { display: grid; grid-template-columns: 1.2fr 1fr; gap: 10px 36px; align-items: start; padding: 28px 32px 30px; }
.sc-info h3 { margin-top: 6px; font-size: 24px; letter-spacing: -.025em; }
.sc-info p { margin-top: 8px; font-size: 15.5px; color: var(--muted); }
.sc-feats { display: grid; gap: 10px; padding-top: 6px; }
.sc-feats li { display: flex; gap: 10px; font-size: 14.5px; color: var(--text); line-height: 1.4; }
.sc-feats svg { flex: none; width: 18px; height: 18px; padding: 3px; border-radius: 50%; background: var(--ink); fill: none; stroke: #fff; stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.sc-foot { grid-column: 1 / -1; display: flex; flex-wrap: wrap; align-items: center; gap: 10px; margin-top: 14px; padding-top: 20px; border-top: 1px solid var(--line); }
.sc-foot .svc-price { margin-right: auto; }
.sc-pr { font-family: var(--head); font-weight: 700; font-size: 22px; color: var(--ink); letter-spacing: -.02em; }
.sc-pr small { font-family: var(--body); font-weight: 400; font-size: 14px; color: var(--muted); }
.sc-panel:not([hidden]) .sc-info > * { animation: fadeUp .6s var(--ease) both; }
.sc-panel:not([hidden]) .sc-info > *:nth-child(2) { animation-delay: .08s; }
.sc-panel:not([hidden]) .sc-info > *:nth-child(3) { animation-delay: .16s; }

/* ---------- Home: all-services bento grid ---------- */
.sv-bento { display: grid; grid-template-columns: repeat(3, 1fr); gap: 26px; }
.sv-card { position: relative; display: flex; flex-direction: column; border-radius: var(--r-lg); background: #fff; border: 1px solid var(--line); box-shadow: 0 1px 2px rgba(14,14,17,.04), 0 10px 26px -18px rgba(14,14,17,.22); overflow: hidden; transition: transform .4s var(--ease), box-shadow .4s var(--ease), border-color .4s; }
.sv-card:hover { transform: translateY(-5px); box-shadow: var(--shadow-lg); border-color: transparent; }
.sv-card::after { content: ""; position: absolute; left: 0; right: 0; top: 0; height: 3px; background: var(--tint-acc, var(--red)); transform: scaleX(0); transform-origin: left; transition: transform .5s var(--ease); }
.sv-card:hover::after { transform: scaleX(1); }
.sv-stage { position: relative; height: 250px; display: flex; align-items: flex-start; justify-content: center; padding: 50px 26px 0; overflow: hidden; border-bottom: 1px solid var(--tint-line, var(--line)); background:
  radial-gradient(60% 80% at 50% 115%, rgba(14,14,17,.06), transparent 70%),
  linear-gradient(var(--tint-line, rgba(14,14,17,.05)) 1px, transparent 1px) 0 0 / 26px 26px,
  linear-gradient(90deg, var(--tint-line, rgba(14,14,17,.05)) 1px, transparent 1px) 0 0 / 26px 26px,
  var(--tint, #FAFAFB); }
.sv-stage .mock { max-width: 320px; transition: transform .5s var(--ease); }
.sv-card:hover .sv-stage .mock:not(.mk-phone) { transform: translateY(-4px) scale(1.02); }
.sv-stage .mk-phone { transform: none; }
.sv-stage::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 40px; background: linear-gradient(transparent, var(--tint, #FAFAFB)); pointer-events: none; }
.sv-num { position: absolute; left: 16px; top: 14px; z-index: 2; padding: 5px 9px; border-radius: 999px; font-family: var(--head); font-size: 12.5px; font-weight: 700; letter-spacing: .02em; color: var(--tint-acc, var(--ink)); background: rgba(255,255,255,.85); border: 1px solid var(--tint-line, var(--line)); }
.sv-dark .sv-num { color: #fff; background: rgba(255,255,255,.08); border-color: rgba(255,255,255,.14); }
.sv-wide .sv-stage::after { display: none; }
.sv-body { display: flex; flex-direction: column; flex: 1; padding: 24px 24px 22px; }
.sv-top { display: flex; align-items: center; gap: 10px; }
.sv-ico { width: 34px; height: 34px; border-radius: 10px; display: grid; place-items: center; background: var(--tint-acc, var(--ink)); transition: background .3s, transform .3s var(--ease); }
.sv-ico svg { width: 16px; height: 16px; fill: none; stroke: #fff; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.sv-card:hover .sv-ico { transform: rotate(-6deg) scale(1.06); }
.sv-top .svc-kicker { font-size: 14px; color: var(--ink); }
.sv-body h3 { margin-top: 14px; font-size: 21px; line-height: 1.2; }
.sv-body h3 a::after { content: ""; position: absolute; inset: 0; z-index: 1; }
.sv-body p { margin-top: 8px; font-size: 15px; color: var(--muted); }
.sv-feats { display: grid; gap: 7px; margin-top: 16px; }
.sv-feats li { display: flex; gap: 9px; font-size: 14px; color: var(--text); line-height: 1.4; }
.sv-feats svg { flex: none; width: 16px; height: 16px; margin-top: 1px; padding: 2px; border-radius: 50%; background: var(--tint, var(--soft)); fill: none; stroke: var(--tint-acc, var(--red)); stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.sv-foot { margin-top: auto; padding-top: 20px; display: flex; justify-content: space-between; align-items: center; gap: 12px; }
.sv-foot .link { position: relative; z-index: 2; }
.sv-price { font-family: var(--head); font-weight: 700; font-size: 19px; color: var(--ink); letter-spacing: -.02em; }
.sv-price small { font-family: var(--body); font-weight: 400; font-size: 13px; color: var(--muted); }

.sv-wide { grid-column: span 2; display: grid; grid-template-columns: 1.15fr 1fr; }
.sv-wide .sv-stage { height: auto; min-height: 330px; align-items: center; padding: 30px; border-bottom: 0; border-right: 1px solid var(--tint-line, var(--line)); }
.sv-wide .sv-stage .mock { max-width: 380px; }
.sv-wide .sv-body { padding: 32px 30px 28px; justify-content: center; }
.sv-wide .sv-body h3 { font-size: 26px; }
.sv-dark { background: var(--ink); border-color: var(--ink); }
.sv-bento .sv-dark { grid-column: 1 / -1; grid-template-columns: 1fr 1.1fr; }
.sv-dark .sv-stage { order: 2; border-right: 0; border-left: 1px solid rgba(255,255,255,.08); background: radial-gradient(70% 90% at 60% 40%, rgba(186,31,44,.4), transparent 70%), linear-gradient(rgba(255,255,255,.035) 1px, transparent 1px) 0 0 / 26px 26px, linear-gradient(90deg, rgba(255,255,255,.035) 1px, transparent 1px) 0 0 / 26px 26px, var(--ink-2); }
.sv-dark .sv-ico { background: var(--red); }
.sv-dark .sv-body h3, .sv-dark .sv-top .svc-kicker, .sv-dark .sv-price { color: #fff; }
.sv-dark .sv-body p, .sv-dark .sv-price small { color: rgba(255,255,255,.65); }
.sv-dark .sv-feats li { color: rgba(255,255,255,.85); }
.sv-dark .sv-feats svg { background: rgba(255,255,255,.1); stroke: #E5484D; }
.sv-dark .sv-num { left: auto; right: 16px; }
.sv-dark .sv-ico { background: var(--red); }
.sv-dark .link { color: #fff; }
.sv-cta { display: flex; justify-content: center; align-items: center; flex-wrap: wrap; gap: 14px 22px; margin-top: 34px; font-size: 16px; font-weight: 500; color: var(--muted); }

/* ---------- Mockup animations (play when .anim gets .play) ---------- */
.mk-wrap { display: contents; }
.mk-typed { display: inline-block; white-space: nowrap; }
.mk-stars { display: inline-block; }
@keyframes mkRise { from { opacity: 0; transform: translateY(12px); } to { opacity: 1; transform: none; } }
@keyframes mkFade { from { opacity: 0; } to { opacity: 1; } }
@keyframes mkPop { 0% { opacity: 0; transform: scale(.6); } 70% { opacity: 1; transform: scale(1.06); } 100% { opacity: 1; transform: scale(1); } }
@keyframes mkType { from { clip-path: inset(0 100% 0 0); } to { clip-path: inset(0 0 0 0); } }
@keyframes mkDrop { 0% { opacity: 0; transform: translateY(-40px) rotate(-45deg); } 60% { opacity: 1; transform: translateY(4px) rotate(-45deg); } 100% { opacity: 1; transform: translateY(0) rotate(-45deg); } }
@keyframes mkClimb { from { transform: translateY(84px); } to { transform: none; } }
@keyframes mkNudge { from { transform: translateY(-42px); } to { transform: none; } }
@keyframes mkDraw { from { stroke-dashoffset: 420; } to { stroke-dashoffset: 0; } }
@keyframes mkSlide { from { opacity: 0; transform: translateX(26px); } to { opacity: 1; transform: none; } }
@keyframes mkReveal { from { clip-path: inset(0 100% 0 0); } to { clip-path: inset(0 0 0 0); } }

.js .anim .mk-google-ads .mk-typed { animation: mkType 1.1s steps(25) .25s both paused; }
.js .anim .mk-google-ads .mk-body { animation: mkRise .6s var(--ease) 1.45s both paused; }
.js .anim .mk-google-ads .mk-cta { animation: mkPop .55s var(--ease) 2.3s both paused; }
.js .anim .mk-local-seo .mk-pin:not(.small) { animation: mkDrop .8s var(--ease) .3s both paused; }
.js .anim .mk-local-seo .mk-pin.small { animation: mkFade .5s .1s both paused; }
.js .anim .mk-local-seo .mk-stars { animation: mkReveal .7s steps(5) 1.4s both paused; }
.js .anim .mk-seo .mk-typed { animation: mkType 1.1s steps(28) .2s both paused; }
.js .anim .mk-seo .mk-rank.you { animation: mkClimb .9s var(--ease) 1.4s both paused; position: relative; z-index: 1; }
.js .anim .mk-seo .mk-rank:not(.you) { animation: mkNudge .9s var(--ease) 1.4s both paused; }
.js .anim .mk-seo .mk-spark path:not(.area) { stroke-dasharray: 420; animation: mkDraw 1.4s var(--ease) 1.9s both paused; }
.js .anim .mk-seo .mk-spark .area { animation: mkFade .8s 2.6s both paused; }
.js .anim .mk-meta-ads .mk-phone { animation: mkRise .7s var(--ease) .1s both paused; }
.js .anim .mk-meta-ads .mk-post-img { animation: mkFade .6s .6s both paused; }
.js .anim .mk-email .mk-mail { animation: mkSlide .5s var(--ease) both paused; }
.js .anim .mk-email .mk-mail:nth-child(2) { animation-delay: .3s; }
.js .anim .mk-email .mk-mail:nth-child(3) { animation-delay: .8s; }
.js .anim .mk-email .mk-mail:nth-child(4) { animation-delay: 1.3s; }
.js .anim .mk-ai .bubble { animation: mkRise .45s var(--ease) both paused; }
.js .anim .mk-ai .bubble:nth-child(2) { animation-delay: .3s; }
.js .anim .mk-ai .bubble:nth-child(3) { animation-delay: 1.1s; }
.js .anim .mk-ai .bubble:nth-child(4) { animation-delay: 1.9s; }
.js .anim .mk-ai .bubble:nth-child(5) { animation-delay: 2.6s; }
.js .anim.play * { animation-play-state: running !important; }

/* ---------- Reveal motion ---------- */
.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.js .reveal.in { opacity: 1; transform: none; }
.js .reveal-img { clip-path: inset(10% 0 0 0 round var(--r-lg)); transition: clip-path 1.2s var(--ease); }
.js .reveal-img img { transform: scale(1.1); transition: transform 1.6s var(--ease); }
.js .reveal-img.in { clip-path: inset(0 0 0 0 round var(--r-lg)); }
.js .reveal-img.in img { transform: none; }
.fade-up { animation: fadeUp .9s var(--ease) both; }
.d1 { animation-delay: .08s; } .d2 { animation-delay: .16s; } .d3 { animation-delay: .24s; } .d4 { animation-delay: .34s; }
@keyframes fadeUp { from { opacity: 0; transform: translateY(16px); } to { opacity: 1; transform: none; } }

/* ---------- Responsive ---------- */
@media (max-width: 1140px) {
  .plans { grid-template-columns: repeat(3, 1fr); }
  .nav-phone { display: none; }
  .footer-grid { grid-template-columns: 1fr 1fr 1fr; }
  .footer-grid > div:first-child { grid-column: 1 / -1; }
}

@media (max-width: 960px) {
  .nav-toggle { display: block; }
  .nav-actions .btn { display: none; }
  .nav-links { position: absolute; top: 100%; left: 0; right: 0; flex-direction: column; align-items: stretch; gap: 2px; padding: 12px; border-radius: 16px; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow-lg); max-height: calc(100vh - 90px); overflow-y: auto; opacity: 0; visibility: hidden; transform: translateY(-6px); transition: opacity .2s, transform .2s, visibility .2s; }
  .nav-links.open { opacity: 1; visibility: visible; transform: none; }
  .nav-links > a:not(.btn) { padding: 13px 14px; font-size: 16px; }
  .mobile-only { display: flex !important; }
  .nav-links .btn { margin-top: 8px; }

  .hero-inner { grid-template-columns: 1fr; gap: 44px; padding-top: 48px; }
  .hero-frame { min-height: 0; }
  .svc-grid { grid-template-columns: 1fr 1fr; }
  .svc-wide { grid-template-columns: 1fr; }
  .svc-wide .svc-stage { order: 0; min-height: 300px; }
  .pain-grid { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr 1fr; row-gap: 44px; }
  .steps::before, .steps::after { display: none; }
  .why, .story, .contact-grid, .detail-grid, .cta-panel, .areas { grid-template-columns: 1fr; gap: 44px; }
  .detail.alt .detail-stage { order: 0; }
  .why-media img, .story img { aspect-ratio: 16 / 11; }
  .values { grid-template-columns: 1fr 1fr; }
  .cta-panel { padding: 44px 36px; }
  .sh-row { flex-direction: column; align-items: flex-start; }
  .plans-3 { grid-template-columns: 1fr 1fr; }
  .svc-hero-grid, .pain-split, .measure, .price-wrap { grid-template-columns: 1fr; gap: 44px; }
  .cs-layout { grid-template-columns: 1fr; gap: 40px; }
  .showcase { grid-template-columns: 1fr; }
  .sv-bento { grid-template-columns: 1fr 1fr; }
  .sv-wide { grid-column: span 2; }
  .sv-bento .sv-dark { grid-column: 1 / -1; }
  .sc-tabs { flex-direction: row; overflow-x: auto; border-right: 0; border-bottom: 1px solid var(--line); scrollbar-width: none; -webkit-mask-image: linear-gradient(90deg, #000 85%, transparent); mask-image: linear-gradient(90deg, #000 85%, transparent); }
  .sc-tabs::-webkit-scrollbar { display: none; }
  .sc-tab { flex: none; grid-template-columns: 32px auto; padding: 10px 14px 12px 10px; }
  .sc-ico { width: 32px; height: 32px; border-radius: 10px; }
  .sc-txt small, .sc-price { display: none; }
  .sc-txt b { white-space: nowrap; font-size: 14px; }
  .sc-info { grid-template-columns: 1fr; }
  .cs-side { position: static; }
  .cs-grid-3, .cs-grid-4 { grid-template-columns: 1fr 1fr; }
  .cs-stats { grid-template-columns: 1fr 1fr; }
  .cs-teaser { grid-template-columns: 1fr; }
  .cs-teaser-img { min-height: 240px; }
  .tk-grid { grid-template-columns: 1fr; }
  .mech-grid, .inc-grid { grid-template-columns: 1fr 1fr; }
  .facts { grid-template-columns: 1fr 1fr; }
  .fact:nth-child(3) { border-left: 0; }
  .fact:nth-child(n+3) { border-top: 1px solid var(--line); }
  .nav-dd > a { padding: 13px 14px; font-size: 16px; }
  .nav-dd > a svg { display: none; }
  .dd-panel { position: static; width: auto; padding: 0 0 6px 10px; border: 0; box-shadow: none; opacity: 1; visibility: visible; transform: none; }
  .dd-panel::before, .dd-all, .dd-grid small, .dd-ico { display: none; }
  .dd-grid { grid-template-columns: 1fr; gap: 0; }
  .dd-grid a { padding: 9px 12px; }
  .dd-grid b { font-weight: 500; color: var(--muted); }
  .goal-row { grid-template-columns: 1fr auto; gap: 4px 16px; }
  .goal-row .g3 { grid-column: 1 / -1; }
  .goal-row .g2 { grid-row: 2; }
  .goal-row .g4 { grid-row: 1; grid-column: 2; }
  .goal-row svg, .goal-head { display: none; }
  .section, .detail { padding: 88px 0; }
}

@media (max-width: 640px) {
  body { font-size: 16px; }
  .container { padding: 0 20px; }
  .nav { height: 66px; }
  .logo-text span { display: none; }
  .hero { padding: 6px 8px 0; }
  .hero-frame { border-radius: 20px; }
  .hero h1 { font-size: clamp(36px, 10.5vw, 46px); }
  .hero-lead { font-size: 17px; }
  .hero-ctas .btn { flex: 1 1 100%; }
  .price-card-glass { padding: 18px 14px 14px; }
  .hero-strip .container { gap: 10px 22px; }
  .hero-strip li { font-size: 14px; }
  .svc-grid, .plans, .plans-3, .values, .ticks, .field-row, .incl { grid-template-columns: 1fr; }
  .mech-grid, .inc-grid, .fit-grid, .measure-list, .pb-list { grid-template-columns: 1fr; }
  .cs-grid, .cs-grid-3, .cs-grid-4 { grid-template-columns: 1fr; }
  .showcase { border-radius: 22px; }
  .sv-bento { grid-template-columns: 1fr; gap: 16px; }
  .sv-wide, .sv-bento .sv-dark { grid-column: auto; grid-template-columns: 1fr; }
  .sv-wide .sv-stage, .sv-dark .sv-stage { order: 0; min-height: 260px; border: 0; border-bottom: 1px solid var(--line); }
  .sv-dark .sv-stage { border-bottom-color: rgba(255,255,255,.08); }
  .sv-wide .sv-body { padding: 24px 22px; }
  .sv-wide .sv-body h3 { font-size: 22px; }
  .sv-stage { height: 260px; }
  .sc-stage { height: 280px; padding: 22px; }
  .sc-info { padding: 22px 20px 24px; }
  .sc-info h3 { font-size: 21px; }
  .sc-foot .svc-price { width: 100%; }
  .sc-foot .btn { flex: 1; }
  .cs-stat b { font-size: 26px; }
  .cs-photo img { aspect-ratio: 16 / 10; }
  .ph-list li { grid-template-columns: 1fr; gap: 4px; }
  .cs-quote { padding: 28px 22px; }
  .cs-teaser-body { padding: 28px 22px; }
  .cs-stats-dark { grid-template-columns: 1fr; }
  .res-table th, .res-table td { padding: 12px; font-size: 14px; }
  .res-table td { white-space: normal; }
  .bc { padding: 18px 14px; }
  .svc-hero { padding: 40px 0 56px; }
  .svc-hero .detail-stage { min-height: 320px; padding: 30px 20px; }
  .fact { padding: 16px; }
  .fact b { font-size: 15px; }
  .price-box { padding: 30px 22px; }
  .pb-price b { font-size: 46px; }
  .fit-card { padding: 26px 22px; }
  .svc-wide .svc-body { padding: 30px 24px; }
  .steps { grid-template-columns: 1fr; }
  .pain { padding: 24px 20px; }
  .pain-q { font-size: 18px; }
  .detail-stage { min-height: 330px; padding: 30px 20px; }
  .detail-stage .mk-phone { transform: scale(1.05); }
  .areas-copy { padding: 30px 24px; }
  .areas-photo { min-height: 240px; }
  .cta-panel { padding: 36px 22px; border-radius: 22px; }
  .tab-panel { padding: 22px 20px 26px; }
  .tabs { margin: 12px 12px 0; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .section, .detail { padding: 72px 0; }
  .sh { margin-bottom: 40px; }
  .page-hero { padding: 56px 0 52px; }
  .mk-cta { right: 0; }
  .mk-score { right: 0; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .js .reveal { opacity: 1; transform: none; }
  .js .reveal-img { clip-path: none; }
  .js .reveal-img img { transform: none; }
}

/* =========================================================
   Chat assistant
   ========================================================= */
.emc { position: fixed; right: 22px; bottom: 22px; z-index: 90; font-family: var(--body); }
.emc-launcher { position: relative; width: 60px; height: 60px; border-radius: 50%; border: 0; cursor: pointer; display: grid; place-items: center; background: var(--red); color: #fff; box-shadow: 0 14px 30px -10px rgba(186,31,44,.7), 0 4px 10px rgba(14,14,17,.15); transition: transform .3s var(--ease), background .2s; }
.emc-launcher:hover { transform: translateY(-2px) scale(1.04); background: var(--red-hover); }
.emc-launcher svg { width: 26px; height: 26px; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.emc-ico-open, .emc-ico-close { position: absolute; inset: 0; display: grid; place-items: center; transition: opacity .25s, transform .35s var(--ease); }
.emc-ico-close { opacity: 0; transform: rotate(-90deg) scale(.6); }
.emc.is-open .emc-ico-open { opacity: 0; transform: rotate(90deg) scale(.6); }
.emc.is-open .emc-ico-close { opacity: 1; transform: none; }
.emc-dot { position: absolute; top: 4px; right: 4px; width: 12px; height: 12px; border-radius: 50%; background: #34D399; border: 2px solid #fff; }
.emc.is-open .emc-dot { display: none; }

.emc-teaser { position: absolute; right: 0; bottom: 74px; width: 270px; padding: 16px 38px 16px 16px; border-radius: 16px 16px 4px 16px; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow-lg); font-size: 14px; line-height: 1.5; color: var(--text); cursor: pointer; animation: emcPop .45s var(--ease) both; }
.emc-teaser b { color: var(--ink); }
.emc-teaser-close { position: absolute; top: 8px; right: 8px; width: 24px; height: 24px; border: 0; border-radius: 6px; background: var(--soft); cursor: pointer; display: grid; place-items: center; }
.emc-teaser-close svg { width: 12px; height: 12px; fill: none; stroke: var(--muted); stroke-width: 2.4; stroke-linecap: round; }

.emc-panel { position: absolute; right: 0; bottom: 76px; width: 380px; height: min(620px, calc(100vh - 120px)); display: flex; flex-direction: column; border-radius: 22px; overflow: hidden; background: #fff; border: 1px solid var(--line); box-shadow: 0 40px 80px -30px rgba(14,14,17,.45), 0 8px 24px -12px rgba(14,14,17,.2); transform-origin: bottom right; animation: emcPop .4s var(--ease) both; }
.emc-panel[hidden] { display: none; }
@keyframes emcPop { from { opacity: 0; transform: translateY(10px) scale(.96); } to { opacity: 1; transform: none; } }

.emc-head { position: relative; display: flex; align-items: center; gap: 10px; padding: 16px 12px 16px 16px; color: #fff; background: radial-gradient(120% 140% at 100% 0%, rgba(186,31,44,.55), transparent 60%), var(--ink); }
.emc-avatar { position: relative; width: 40px; height: 40px; flex: none; border-radius: 12px; display: grid; place-items: center; background: var(--red); }
.emc-avatar svg { width: 24px; height: 24px; }
.emc-avatar::after { content: ""; position: absolute; right: -2px; bottom: -2px; width: 11px; height: 11px; border-radius: 50%; background: #34D399; border: 2px solid var(--ink); }
.emc-title { flex: 1; min-width: 0; }
.emc-title b { display: block; font-family: var(--head); font-size: 16px; font-weight: 600; letter-spacing: -.01em; }
.emc-title small { font-size: 12.5px; color: rgba(255,255,255,.65); }
.emc-icon-btn { width: 34px; height: 34px; border: 0; border-radius: 9px; display: grid; place-items: center; background: rgba(255,255,255,.08); color: #fff; cursor: pointer; transition: background .2s; }
.emc-icon-btn:hover { background: rgba(255,255,255,.18); }
.emc-icon-btn svg { width: 16px; height: 16px; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }

.emc-log { flex: 1; overflow-y: auto; padding: 18px 16px 8px; display: flex; flex-direction: column; gap: 8px; background: var(--soft); overscroll-behavior: contain; }
.emc-msg { max-width: 86%; padding: 10px 14px; border-radius: 16px; font-size: 14.5px; line-height: 1.5; word-wrap: break-word; }
.emc-msg.emc-in { animation: emcMsg .35s var(--ease) both; }
@keyframes emcMsg { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } }
.emc-bot { align-self: flex-start; background: #fff; color: var(--text); border: 1px solid var(--line); border-bottom-left-radius: 5px; }
.emc-bot b { color: var(--ink); }
.emc-bot a { color: var(--red); font-weight: 600; text-decoration: underline; text-underline-offset: 2px; }
.emc-bot ul { margin: 6px 0; padding-left: 18px; list-style: disc; }
.emc-bot li { margin: 2px 0; }
.emc-user { align-self: flex-end; background: var(--red); color: #fff; border-bottom-right-radius: 5px; }
.emc-typing { display: inline-flex; gap: 4px; padding: 13px 14px; }
.emc-typing i { width: 7px; height: 7px; border-radius: 50%; background: #B9B9C2; animation: typing 1.2s infinite; }
.emc-typing i:nth-child(2) { animation-delay: .15s; } .emc-typing i:nth-child(3) { animation-delay: .3s; }

.emc-quick { display: flex; flex-wrap: wrap; gap: 6px; padding: 8px 16px 10px; background: var(--soft); }
.emc-quick:empty { display: none; }
.emc-quick button { padding: 8px 12px; border-radius: 999px; border: 1px solid #DCDCE2; background: #fff; color: var(--red); font: 600 13px/1.2 var(--body); cursor: pointer; transition: background .2s, color .2s, border-color .2s; }
.emc-quick button:hover { background: var(--red); border-color: var(--red); color: #fff; }

.emc-input { display: flex; gap: 8px; padding: 12px; border-top: 1px solid var(--line); background: #fff; }
.emc-input input { flex: 1; min-width: 0; padding: 12px 14px; border-radius: 12px; border: 1px solid #DEDEE4; font: 400 15px/1.3 var(--body); color: var(--ink); background: #fff; }
.emc-input input:focus { outline: none; border-color: var(--red); box-shadow: 0 0 0 3px rgba(14,14,17,.08); }
.emc-input input:disabled { background: var(--soft); }
.emc-send { width: 44px; flex: none; border: 0; border-radius: 12px; background: var(--red); color: #fff; cursor: pointer; display: grid; place-items: center; transition: background .2s; }
.emc-send:hover { background: var(--red-hover); }
.emc-send svg { width: 18px; height: 18px; fill: none; stroke: currentColor; stroke-width: 2.2; stroke-linecap: round; stroke-linejoin: round; }
.emc-foot { padding: 0 12px 10px; background: #fff; font-size: 11.5px; color: var(--faint); text-align: center; }
.emc-foot a { color: var(--muted); text-decoration: underline; }
.emc-sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

@media (max-width: 560px) {
  .emc { right: 14px; bottom: 14px; }
  .emc-launcher { width: 56px; height: 56px; }
  .emc-panel { position: fixed; inset: 0; width: auto; height: 100%; height: 100dvh; border-radius: 0; border: 0; }
  .emc.is-open .emc-launcher { display: none; }
  .emc-teaser { width: calc(100vw - 100px); max-width: 280px; bottom: 68px; }
  .emc-input input { font-size: 16px; }
}
@media (prefers-reduced-motion: reduce) { .emc-panel, .emc-teaser, .emc-msg.emc-in { animation: none; } }

/* =========================================================
   Illustrations v2 — fuller, edge-to-edge mockups
   ========================================================= */
.mk-wrap { display: block; position: relative; width: 100%; max-width: 520px; margin: 0 auto; }
.mk-wrap .mock { max-width: none; width: 100%; }

/* Google results page */
.mk-tabs { display: flex; gap: 14px; padding: 8px 14px 0; border-bottom: 1px solid var(--line); font-size: 11px; color: var(--muted); }
.mk-tabs span { padding-bottom: 7px; }
.mk-tabs .on { color: #1A73E8; border-bottom: 2px solid #1A73E8; font-weight: 600; }
.mk-ad-head { display: flex; align-items: center; gap: 8px; }
.mk-ad-head b { display: block; font-size: 11.5px; color: var(--ink); line-height: 1.2; }
.mk-ad-head small { font-size: 10.5px; color: #4D5156; }
.mk-ad-head .mk-spons { margin-left: auto; padding: 2px 7px; border-radius: 4px; background: var(--soft); font-size: 9.5px; }
.mk-fav { width: 24px; height: 24px; flex: none; border-radius: 50%; display: grid; place-items: center; background: var(--red); color: #fff; font-size: 9px; font-weight: 700; }
.mk-fav.g { background: #C9CCD3; }
.mk-sitelinks { display: grid; grid-template-columns: 1fr 1fr; gap: 6px 14px; margin-top: 10px; padding-top: 9px; border-top: 1px dashed var(--line); }
.mk-sitelinks span { font-size: 11.5px; color: #1A0DAB; }
.mk-callrow { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 10px; }
.mk-callbtn { display: inline-flex; align-items: center; gap: 5px; padding: 5px 10px; border-radius: 999px; background: #1A73E8; color: #fff; font-size: 10.5px; font-weight: 600; }
.mk-callbtn svg { width: 11px; height: 11px; fill: none; stroke: #fff; stroke-width: 2.4; }
.mk-chip2 { padding: 5px 10px; border-radius: 999px; border: 1px solid #DADCE0; font-size: 10.5px; color: #1A0DAB; }
.mk-org { display: flex; gap: 8px; align-items: center; }
.mk-org > div { flex: 1; }
.mk-mini { position: absolute; left: -10px; bottom: 26px; width: 150px; padding: 10px 12px; border-radius: 12px; background: #fff; box-shadow: 0 14px 30px -12px rgba(14,14,17,.35); }
.mk-mini small { font-size: 10.5px; font-weight: 600; color: var(--muted); }
.mk-bars { display: flex; align-items: flex-end; gap: 5px; height: 40px; margin-top: 6px; }
.mk-bars i { flex: 1; height: var(--h); border-radius: 3px 3px 0 0; background: #1A73E8; opacity: .35; }
.mk-bars i:last-child { opacity: 1; }
.mk-serp .mk-cta { right: 14px; bottom: auto; top: 112px; }

/* Google Maps local pack */
.mk-local .mk-map { height: 132px; border-radius: 0; }
.mk-pin-label { position: absolute; left: calc(50% + 20px); top: 20px; padding: 4px 8px; border-radius: 6px; background: #fff; font-size: 10.5px; font-weight: 700; color: var(--ink); box-shadow: 0 6px 14px -6px rgba(14,14,17,.35); }
.mk-pack { padding: 8px; }
.mk-pack-row { display: flex; align-items: center; gap: 10px; padding: 9px 8px; border-radius: 10px; }
.mk-pack-row > div { flex: 1; min-width: 0; }
.mk-pack-row.you { background: #F1F6FE; }
.mk-pack-row b { font-size: 12.5px; color: var(--ink); }
.mk-rank-n { width: 20px; height: 20px; flex: none; border-radius: 6px; display: grid; place-items: center; font-size: 10.5px; font-weight: 700; background: var(--soft); color: var(--muted); }
.mk-pack-row.you .mk-rank-n { background: var(--red); color: #fff; }
.mk-pack-btns { display: flex; gap: 6px; }
.mk-pack-btns span { width: 28px; height: 28px; border-radius: 50%; display: grid; place-items: center; border: 1px solid #DADCE0; background: #fff; }
.mk-pack-btns span.call { background: #1A73E8; border-color: #1A73E8; }
.mk-pack-btns svg { width: 13px; height: 13px; fill: none; stroke: #1A73E8; stroke-width: 2.2; }
.mk-pack-btns span.call svg { stroke: #fff; }

/* SEO board */
.mk-seoboard .mk-rank { padding: 9px 10px; }
.mk-seoboard .mk-rank.you b { font-size: 12px; color: #1A0DAB; font-weight: 600; }
.mk-seoboard .mk-rank.you small { font-size: 10.5px; color: #188038; }
.mk-traffic { margin-top: 10px; padding: 10px 12px; border-radius: 10px; background: var(--soft); }
.mk-traffic-head { display: flex; justify-content: space-between; align-items: center; }
.mk-traffic-head small { font-size: 10.5px; font-weight: 600; color: var(--muted); }
.mk-traffic .mk-spark { height: 52px; margin-top: 4px; }

/* Meta scene: phone ad + instant form */
.mk-meta-scene { position: relative; width: 100%; min-height: 330px; }
.mk-meta-scene .mk-phone { position: relative; width: 168px; z-index: 1; }
.mk-post-txt { padding: 0 9px 7px; font-size: 9px; line-height: 1.35; color: var(--text); }
.mk-formcard { position: absolute; right: 0; top: 34px; width: 54%; max-width: 230px; padding: 14px; z-index: 2; }
.mk-formcard-head { display: flex; align-items: center; gap: 8px; padding-bottom: 10px; margin-bottom: 4px; border-bottom: 1px solid var(--line); }
.mk-formcard-head b { font-size: 12.5px; color: var(--ink); }
.mk-formcard label { display: block; margin-top: 8px; font-size: 10px; font-weight: 600; color: var(--muted); }
.mk-formcard i { display: block; margin-top: 3px; padding: 6px 8px; border-radius: 6px; border: 1px solid var(--line); font-style: normal; font-size: 11px; color: var(--ink); background: #FCFCFD; }
.mk-formcard i.sel { position: relative; }
.mk-formcard i.sel::after { content: "▾"; position: absolute; right: 8px; color: var(--muted); }
.mk-formcard em { display: block; margin-top: 12px; padding: 7px; border-radius: 7px; text-align: center; font-style: normal; font-size: 11px; font-weight: 600; color: #fff; background: #1877F2; }
.mk-meta-scene .mk-float.lead { right: 18%; top: auto; bottom: 18px; z-index: 3; }

/* Website scene: desktop site + phone */
.mk-web-scene { position: relative; width: 100%; padding-right: 54px; }
.mk-web { overflow: hidden; }
.mkw-nav { display: flex; align-items: center; gap: 10px; padding: 9px 12px; border-bottom: 1px solid var(--line); }
.mkw-logo { display: flex; align-items: center; gap: 5px; font-size: 10.5px; font-weight: 500; color: var(--ink); }
.mkw-logo i { width: 14px; height: 14px; border-radius: 4px; background: var(--red); }
.mkw-logo b { font-weight: 800; }
.mkw-links { display: flex; gap: 8px; margin-left: auto; }
.mkw-links i { width: 22px; height: 5px; border-radius: 3px; background: #DCDCE2; }
.mkw-btn { padding: 4px 8px; border-radius: 5px; background: var(--red); color: #fff; font-size: 9px; font-weight: 600; }
.mkw-hero { display: grid; grid-template-columns: 1.25fr .85fr; gap: 12px; align-items: center; padding: 16px 12px; background-size: cover; background-position: center; }
.mkw-copy small { display: block; font-size: 8.5px; color: #FBBF24; letter-spacing: .02em; }
.mkw-copy h5, .mkw-copy .h5 { margin: 4px 0 7px; font-family: var(--head); font-size: 15px; line-height: 1.15; color: #fff; letter-spacing: -.02em; }
.mkw-copy .mk-line { display: block; height: 4px; margin-top: 4px; background: rgba(255,255,255,.35); }
.mkw-ctas { display: flex; gap: 5px; margin-top: 10px; }
.mkw-ctas .btnish, .mkw-phone .btnish { display: inline-block; padding: 5px 8px; border-radius: 5px; background: var(--red); color: #fff; font-size: 8.5px; font-weight: 600; }
.mkw-ctas .btnish.ghost { background: rgba(255,255,255,.14); border: 1px solid rgba(255,255,255,.4); }
.mkw-form { padding: 9px; border-radius: 8px; background: #fff; box-shadow: 0 10px 20px -10px rgba(0,0,0,.5); }
.mkw-form b { display: block; font-size: 9.5px; color: var(--ink); margin-bottom: 5px; }
.mkw-form i { display: block; height: 11px; margin-bottom: 4px; border-radius: 3px; background: var(--soft); border: 1px solid var(--line); }
.mkw-form em { display: block; padding: 4px; border-radius: 4px; background: var(--red); color: #fff; font-style: normal; font-size: 8.5px; font-weight: 600; text-align: center; }
.mkw-strip { display: flex; justify-content: space-around; gap: 6px; padding: 7px 10px; background: var(--soft); font-size: 8.5px; font-weight: 600; color: var(--text); }
.mkw-cards { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; padding: 10px 12px 14px; }
.mkw-cards div { border-radius: 6px; border: 1px solid var(--line); overflow: hidden; padding-bottom: 6px; }
.mkw-cards span { display: block; height: 44px; background-size: cover; background-position: center; }
.mkw-cards b { display: block; padding: 5px 6px 2px; font-size: 9px; color: var(--ink); }
.mkw-cards i { display: block; height: 4px; width: 70%; margin: 0 6px; border-radius: 2px; background: #E4E4E9; }
.mkw-phone { position: absolute; right: 0; top: 46px; width: 100px; padding: 5px; border-radius: 18px; background: var(--ink); box-shadow: 0 20px 40px -16px rgba(14,14,17,.6); z-index: 2; }
.mkw-phone-screen { height: 176px; border-radius: 14px; background-size: cover; background-position: center; display: flex; flex-direction: column; justify-content: flex-end; gap: 6px; padding: 10px 8px; color: #fff; }
.mkw-phone-screen b { font-family: var(--head); font-size: 10.5px; line-height: 1.2; }
.mkw-phone-logo { position: absolute; top: 14px; left: 14px; }
.mkw-phone-logo i { display: block; width: 12px; height: 12px; border-radius: 3px; background: var(--red); }
.mkw-phone .btnish { align-self: flex-start; }
.mk-web-scene .mk-score { right: auto; left: -10px; top: auto; bottom: 30px; z-index: 3; }

/* Fill the service-card stages */
.sv-stage { padding: 52px 20px 0; }
.sv-stage .mk-wrap { max-width: 440px; }
.sv-stage .mock { max-width: none; }
.sv-stage .mk-phone { transform: none; }
.sv-stage .mk-meta-scene .mk-phone { width: 150px; }
.sv-wide .sv-stage { align-items: flex-start; padding: 56px 34px 0; }
.sv-wide .sv-stage .mk-wrap { max-width: 470px; }
.sv-wide .sv-stage::after { display: block; }
.sv-dark .sv-stage { align-items: center; padding: 40px 34px; }
.sv-dark .sv-stage::after { display: none; }
.sv-stage .mk-local .mk-map { height: 112px; }

/* Bigger stages (service pages) */
.detail-stage .mk-wrap { max-width: 480px; }
.detail-stage .mk-phone { transform: none; }

/* Animations for the new pieces */
.js .anim .mk-google-ads .mk-mini { animation: mkRise .6s var(--ease) 2.6s both paused; }
.js .anim .mk-google-ads .mk-bars i { transform-origin: bottom; animation: mkGrow .6s var(--ease) both paused; }
.js .anim .mk-google-ads .mk-bars i:nth-child(1) { animation-delay: 2.8s; } .js .anim .mk-google-ads .mk-bars i:nth-child(2) { animation-delay: 2.9s; }
.js .anim .mk-google-ads .mk-bars i:nth-child(3) { animation-delay: 3s; } .js .anim .mk-google-ads .mk-bars i:nth-child(4) { animation-delay: 3.1s; }
.js .anim .mk-google-ads .mk-bars i:nth-child(5) { animation-delay: 3.2s; } .js .anim .mk-google-ads .mk-bars i:nth-child(6) { animation-delay: 3.3s; }
@keyframes mkGrow { from { transform: scaleY(0); } to { transform: scaleY(1); } }
.js .anim .mk-local-seo .mk-pin-label { animation: mkPop .5s var(--ease) 1s both paused; }
.js .anim .mk-local-seo .mk-pack-row { animation: mkRise .5s var(--ease) both paused; }
.js .anim .mk-local-seo .mk-pack-row:nth-child(1) { animation-delay: 1.3s; }
.js .anim .mk-local-seo .mk-pack-row:nth-child(2) { animation-delay: 1.45s; }
.js .anim .mk-local-seo .mk-pack-row:nth-child(3) { animation-delay: 1.6s; }
.js .anim .mk-local-seo .mk-stars { animation-delay: 1.9s; }
.js .anim .mk-seo .mk-rank.you { animation-name: mkClimb2; }
.js .anim .mk-seo .mk-rank:not(.you) { animation-name: mkNudge2; }
@keyframes mkClimb2 { from { transform: translateY(100px); } to { transform: none; } }
@keyframes mkNudge2 { from { transform: translateY(-50px); } to { transform: none; } }
.js .anim .mk-seo .mk-traffic { animation: mkRise .6s var(--ease) 1.9s both paused; }
.js .anim .mk-meta-ads .mk-formcard { animation: mkSlide .6s var(--ease) 1s both paused; }
.js .anim .mk-meta-ads .mk-float.lead { animation: mkPop .55s var(--ease) 1.9s both paused, floatY 6s ease-in-out 2.6s infinite paused; }
.js .anim .mk-websites .mk-web { animation: mkRise .6s var(--ease) .1s both paused; }
.js .anim .mk-websites .mkw-copy > * { animation: mkRise .5s var(--ease) both paused; }
.js .anim .mk-websites .mkw-copy > *:nth-child(1) { animation-delay: .5s; } .js .anim .mk-websites .mkw-copy > *:nth-child(2) { animation-delay: .6s; }
.js .anim .mk-websites .mkw-copy > *:nth-child(3) { animation-delay: .7s; } .js .anim .mk-websites .mkw-copy > *:nth-child(4) { animation-delay: .75s; }
.js .anim .mk-websites .mkw-copy > *:nth-child(5) { animation-delay: .85s; }
.js .anim .mk-websites .mkw-form { animation: mkSlide .5s var(--ease) 1s both paused; }
.js .anim .mk-websites .mkw-cards div { animation: mkRise .5s var(--ease) both paused; }
.js .anim .mk-websites .mkw-cards div:nth-child(1) { animation-delay: 1.2s; } .js .anim .mk-websites .mkw-cards div:nth-child(2) { animation-delay: 1.3s; } .js .anim .mk-websites .mkw-cards div:nth-child(3) { animation-delay: 1.4s; }
.js .anim .mk-websites .mkw-phone { animation: mkRise .7s var(--ease) 1.6s both paused; }
.js .anim .mk-websites .mk-score { animation: mkPop .55s var(--ease) 2.2s both paused; }

@media (max-width: 640px) {
  .sv-stage { padding: 48px 14px 0; }
  .mk-web-scene { padding-right: 40px; }
  .mkw-phone { width: 84px; top: 40px; }
  .mkw-phone-screen { height: 150px; }
  .mk-mini { width: 128px; left: -4px; }
  .mk-meta-scene .mk-phone { width: 140px; }
}
@media (prefers-reduced-motion: reduce) { .mk-bars i { transform: none !important; } }
/* overlap fixes */
.mk-serp .mk-cta { top: -14px; right: -12px; bottom: auto; }
.mk-mini { left: auto; right: -14px; bottom: -16px; }
.sv-wide:not(.sv-dark) .sv-stage { align-items: center; padding: 40px 40px 34px; }
.sv-wide:not(.sv-dark) .sv-stage::after { display: none; }
.mk-pin-label { left: auto; right: calc(50% + 20px); }
.mk-formcard { width: 48%; top: 64px; padding: 12px; }
.mk-meta-scene .mk-float.lead { right: auto; left: 34%; bottom: 8px; }
.sv-stage { height: 272px; }
@media (max-width: 640px) { .sv-stage { height: 280px; } .mk-formcard { width: 52%; } }
.mk-wrap .mk-formcard { width: 50%; max-width: 220px; }
.mk-wrap .mk-meta-scene .mk-phone { width: 150px; }
.sv-stage .mk-web-scene { padding-right: 46px; }
.sv-stage .mkw-phone { width: 86px; top: 38px; }
.sv-stage .mkw-phone-screen { height: 150px; }

.mkw-copy .h5 { display: block; }
.mk-site .h5 { display: block; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

/* ---------- Final content sections ---------- */
.flow { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; counter-reset: f; }
.flow-step { position: relative; padding: 28px 24px; border-radius: 20px; background: #fff; border: 1px solid var(--line); box-shadow: 0 10px 26px -20px rgba(14,14,17,.25); }
.flow-step:not(:last-child)::after { content: ""; position: absolute; right: -14px; top: 44px; width: 10px; height: 10px; border-top: 2px solid var(--faint); border-right: 2px solid var(--faint); transform: rotate(45deg); }
.flow-n { width: 38px; height: 38px; border-radius: 11px; display: grid; place-items: center; background: var(--ink); color: #fff; font-family: var(--head); font-weight: 700; }
.flow-step h3 { margin-top: 18px; font-size: 19px; }
.flow-step p { margin-top: 8px; font-size: 15px; color: var(--muted); }
.flow-step small { display: inline-block; margin-top: 14px; padding: 5px 10px; border-radius: 999px; background: var(--soft); font-size: 12.5px; font-weight: 600; color: var(--ink); }
.cmp th a { color: var(--ink); font-weight: 600; }
.cmp th a:hover { color: var(--red); }
.cmp td { white-space: normal; }
.combo-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.combo { padding: 30px 28px; border-radius: 22px; border: 1px solid var(--line); background: #fff; }
.combo h3 { font-size: 20px; }
.combo-svc { margin-top: 6px; font-size: 14px; font-weight: 600; color: var(--red); }
.combo-price { margin: 16px 0 14px; padding-bottom: 16px; border-bottom: 1px solid var(--line); color: var(--muted); }
.combo-price b { font-family: var(--head); font-size: 34px; font-weight: 700; color: var(--ink); letter-spacing: -.03em; }
.combo-price small { font-size: 13px; }
.combo p:last-child { font-size: 15px; color: var(--muted); }
.combo-note { margin-top: 24px; text-align: center; font-size: 15px; color: var(--muted); }
.fit-list { display: grid; gap: 12px; margin-top: 26px; }
.fit-list li { display: flex; gap: 12px; font-size: 16px; color: var(--text); }
.fit-list svg { flex: none; width: 22px; height: 22px; padding: 4px; border-radius: 50%; background: var(--ink); fill: none; stroke: #fff; stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.expect { padding: 32px; border-radius: 24px; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow); }
.expect h3 { font-size: 20px; }
.expect dl { margin: 18px 0 24px; display: grid; gap: 0; }
.expect dl div { padding: 14px 0; border-top: 1px solid var(--line); }
.expect dt { display: flex; align-items: center; gap: 10px; font-weight: 600; color: var(--ink); }
.expect dt svg { width: 18px; height: 18px; fill: none; stroke: var(--red); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.expect dd { margin: 4px 0 0 28px; font-size: 15px; color: var(--muted); }
.next .h3 { color: #fff; font-size: 17px; }
.form-fine a { text-decoration: underline; }
.legal { max-width: 780px; }
.legal h2 { margin-top: 40px; font-size: 24px; }
.legal h2:first-child { margin-top: 0; }
.legal p, .legal li { margin-top: 12px; font-size: 16.5px; line-height: 1.7; color: var(--text); }
.legal ul { list-style: disc; padding-left: 22px; }
.legal a { color: var(--red); text-decoration: underline; }
.nf { padding: 110px 0; text-align: left; }
.nf-code { font-family: var(--head); font-size: 96px; font-weight: 800; line-height: 1; color: var(--red); letter-spacing: -.05em; }
@media (max-width: 960px) { .flow { grid-template-columns: 1fr 1fr; } .flow-step::after { display: none; } .combo-grid { grid-template-columns: 1fr; } }
@media (max-width: 640px) { .flow { grid-template-columns: 1fr; } .expect { padding: 24px 20px; } .cmp table { font-size: 13.5px; } .cmp th, .cmp td { padding: 10px 8px; } }
.cmp { overflow-x: auto; }
.cmp table { min-width: 640px; }
/* Mobile hero spacing (overrides the generic .container padding reset) */
@media (max-width: 960px) {
  .hero .hero-inner { padding-top: 44px; padding-bottom: 40px; }
}
@media (max-width: 640px) {
  .hero { padding: 12px 10px 0; }
  .hero .hero-inner { padding-top: 34px; padding-bottom: 30px; gap: 36px; }
  .hero .eyebrow { margin-bottom: 20px; }
  .hero-strip .container { padding-top: 20px; padding-bottom: 22px; }
}
/* Keep menu items on one line; tighten spacing on mid-size screens */
.nav-links > a, .nav-dd > a, .nav-actions .btn { white-space: nowrap; }
@media (max-width: 1240px) and (min-width: 961px) {
  .nav-links { gap: 0; font-size: 14.5px; }
  .nav-links > a:not(.btn), .nav-dd > a { padding: 8px 10px; }
  .nav-actions .nav-phone { display: none; }
  .logo-text { font-size: 18px; }
}

/* ---------- Form thank-you panel ---------- */
.thanks { padding: 8px 4px 4px; text-align: center; outline: none; animation: fadeUp .6s var(--ease) both; }
.thanks-ico { width: 64px; height: 64px; margin: 0 auto; border-radius: 50%; display: grid; place-items: center; background: #E8F7EE; box-shadow: 0 0 0 8px #F3FBF6; animation: mkPop .6s var(--ease) .1s both; }
.thanks-ico svg { width: 30px; height: 30px; fill: none; stroke: #15803D; stroke-width: 2.6; stroke-linecap: round; stroke-linejoin: round; }
.thanks h3 { margin-top: 22px; font-size: 28px; letter-spacing: -.03em; }
.thanks-lead { margin: 10px auto 0; max-width: 460px; font-size: 16.5px; line-height: 1.6; color: var(--text); }
.thanks-lead b { color: var(--ink); }
.thanks-next { margin: 26px auto 0; max-width: 460px; padding: 20px 22px; border-radius: 16px; background: var(--soft); text-align: left; }
.thanks-next b { font-size: 14px; color: var(--ink); }
.thanks-next ol { margin-top: 12px; display: grid; gap: 10px; counter-reset: t; }
.thanks-next li { counter-increment: t; display: grid; grid-template-columns: 24px 1fr; gap: 10px; font-size: 14.5px; color: var(--muted); }
.thanks-next li::before { content: counter(t); width: 24px; height: 24px; border-radius: 7px; display: grid; place-items: center; background: var(--red); color: #fff; font-size: 12px; font-weight: 600; }
.thanks-btns { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; margin-top: 24px; }
.form[hidden], .form-intro[hidden] { display: none; }

/* =========================================================
   Long-form service sections (rendered from _tools/content/*.json)
   ========================================================= */
.sx-head .lede { margin-top: 16px; }
.sx-head .h2 { font-size: clamp(28px, 3.2vw, 42px); }

/* prose: sticky heading left, reading column right */
.sx-prose { display: grid; grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr); gap: 64px; align-items: start; }
.sx-prose .sx-head { position: sticky; top: 110px; }
.sx-body p { font-size: 17.5px; line-height: 1.75; color: var(--text); }
.sx-body p + p { margin-top: 18px; }
.sx-prose .sx-body > p:first-child { font-size: 19.5px; line-height: 1.65; color: var(--ink); }
.sx-quote { margin: 30px 0 0; padding: 20px 24px; border-left: 3px solid var(--red); background: #fff; border-radius: 0 14px 14px 0; font-family: var(--head); font-size: 20px; font-weight: 600; line-height: 1.4; letter-spacing: -.015em; color: var(--ink); box-shadow: var(--shadow-sm); }
.section-soft .sx-quote { background: #fff; }

/* cards */
.sx-cards { display: grid; gap: 18px; }
.sx-cards.cols-3 { grid-template-columns: repeat(3, 1fr); }
.sx-cards.cols-2 { grid-template-columns: repeat(2, 1fr); }
.sx-card { position: relative; padding: 28px; border-radius: var(--r); background: #fff; border: 1px solid var(--line); transition: transform .3s var(--ease), box-shadow .3s, border-color .3s; }
.sx-card:hover { transform: translateY(-3px); box-shadow: var(--shadow); border-color: #DCDCE2; }
.sx-card .ico { width: 46px; height: 46px; border-radius: 12px; display: grid; place-items: center; background: var(--ink); margin-bottom: 18px; }
.sx-card .ico svg { width: 22px; height: 22px; fill: none; stroke: #fff; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.sx-card h3 { font-size: 19px; margin-bottom: 8px; }
.sx-card p { font-size: 15.5px; color: var(--muted); line-height: 1.6; }
.sx-cards.cols-2 .sx-card { display: grid; grid-template-columns: 46px 1fr; column-gap: 18px; }
.sx-cards.cols-2 .sx-card .ico { grid-row: span 2; margin: 0; }
.sx-num { position: absolute; top: 22px; right: 24px; font-family: var(--head); font-weight: 700; font-size: 14px; color: var(--faint); }
.sx-included .sx-card .ico { background: var(--red); }
.sx-inc-price { margin-top: 18px !important; font-size: 15px !important; color: var(--muted); }
.sx-inc-price b { color: var(--ink); font-family: var(--head); font-size: 18px; }
.sx-inc-price a { color: var(--red); font-weight: 600; }

/* checklist: heading left, two-column checks in a card right */
.sx-check { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 56px; align-items: center; }
.sx-checklist { display: grid; grid-template-columns: 1fr 1fr; gap: 4px 28px; padding: 30px 32px; border-radius: var(--r-lg); background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow-sm); }
.sx-checklist li, .sx-listcard li, .sx-cb li { display: flex; gap: 12px; align-items: flex-start; padding: 11px 0; font-size: 15.5px; line-height: 1.5; color: var(--text); }
.sx-checklist li { border-bottom: 1px dashed var(--line); }
.sx-checklist svg, .sx-listcard svg, .sx-cb svg { flex: none; width: 20px; height: 20px; margin-top: 1px; padding: 3px; border-radius: 50%; background: var(--ink); fill: none; stroke: #fff; stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }

/* table */
.sx-table-wrap { overflow-x: auto; -webkit-overflow-scrolling: touch; border-radius: 16px; }
.sx-table { margin: 0; background: #fff; min-width: 640px; box-shadow: var(--shadow-sm); }
.sx-table tbody th { font-family: var(--head); font-weight: 700; color: var(--ink); width: 24%; }
.sx-table td { color: var(--muted); line-height: 1.55; }
.sx-table tbody tr { transition: background .2s; }
.sx-table tbody tr:hover { background: #FAFAFB; }

/* timeline */
.sx-tl-wrap { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 64px; align-items: start; }
.sx-tl-wrap .sx-head { position: sticky; top: 110px; }
.sx-timeline { position: relative; padding-left: 34px; }
.sx-timeline::before { content: ""; position: absolute; left: 7px; top: 8px; bottom: 8px; width: 2px; background: linear-gradient(var(--red), var(--line)); }
.sx-timeline li { position: relative; padding: 0 0 34px; }
.sx-timeline li:last-child { padding-bottom: 0; }
.sx-timeline li::before { content: ""; position: absolute; left: -34px; top: 4px; width: 16px; height: 16px; border-radius: 50%; background: #fff; border: 3px solid var(--red); }
.sx-tl-label { display: inline-block; font-size: 12.5px; font-weight: 600; color: var(--red); background: #fff; border: 1px solid var(--line); padding: 3px 10px; border-radius: 999px; margin-bottom: 10px; }
.sx-timeline h3 { font-size: 21px; margin-bottom: 6px; }
.sx-timeline p { color: var(--muted); font-size: 16px; }

/* split: copy left, dark list card right */
.sx-split { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: 56px; align-items: start; }
.sx-split .sx-body { margin-top: 22px; }
.sx-listcard { padding: 34px; border-radius: var(--r-lg); background: var(--ink); color: #fff; box-shadow: var(--shadow-lg); position: sticky; top: 110px; }
.sx-listcard h3 { color: #fff; font-size: 22px; margin-bottom: 10px; }
.sx-listcard li { color: rgba(255,255,255,.82); border-top: 1px solid rgba(255,255,255,.1); }
.sx-listcard svg { background: var(--red); }

/* callout band */
.sx-callout { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, .8fr); gap: 48px; align-items: center; padding: 56px; border-radius: var(--r-lg); color: #fff; background: radial-gradient(70% 120% at 100% 0%, rgba(186,31,44,.38), transparent 60%), var(--ink); }
.sx-callout h2 { color: #fff; font-size: clamp(28px, 3.2vw, 40px); }
.sx-callout p { margin-top: 16px; font-size: 17.5px; color: rgba(255,255,255,.78); }
.sx-callout-side { display: flex; flex-direction: column; gap: 12px; }
.sx-cb { margin-bottom: 8px; }
.sx-cb li { color: rgba(255,255,255,.85); padding: 7px 0; }
.sx-cb svg { background: var(--red); }

/* chips */
.sx-chips { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; max-width: 920px; margin: 0 auto; }
.sx-chips li { padding: 10px 18px; border-radius: 999px; background: #fff; border: 1px solid var(--line); font-size: 15px; font-weight: 500; color: var(--ink); transition: border-color .2s, transform .2s; }
.sx-chips li:hover { border-color: var(--red); transform: translateY(-2px); }

/* mid-page call to action */
.sx-midcta { display: flex; align-items: center; justify-content: space-between; gap: 24px; margin: 8px auto; padding: 22px 28px; border-radius: var(--r); border: 1px solid var(--line); background: #fff; box-shadow: var(--shadow-sm); }
.sx-midcta p { color: var(--muted); }
.sx-midcta b { color: var(--ink); }

@media (max-width: 960px) {
  .sx-prose, .sx-check, .sx-tl-wrap, .sx-split, .sx-callout { grid-template-columns: 1fr; gap: 32px; }
  .sx-prose .sx-head, .sx-tl-wrap .sx-head, .sx-listcard { position: static; }
  .sx-cards.cols-3 { grid-template-columns: 1fr 1fr; }
  .sx-callout { padding: 40px 32px; }
}
@media (max-width: 640px) {
  .sx-cards.cols-3, .sx-cards.cols-2, .sx-checklist { grid-template-columns: 1fr; }
  .sx-checklist { padding: 18px 22px; }
  .sx-card { padding: 24px; }
  .sx-callout { padding: 32px 22px; }
  .sx-midcta { flex-direction: column; align-items: flex-start; }
  .sx-body p { font-size: 16.5px; }
  .sx-prose .sx-body > p:first-child { font-size: 18px; }
  .sx-listcard { padding: 26px 22px; }
}
.sx-table th, .sx-table td { white-space: normal; vertical-align: top; }
.sx-table tbody th { min-width: 170px; }
.sx-callout-sec + .section { padding-top: 0; }
a.inline { color: var(--ink); font-weight: 600; text-decoration: underline; text-decoration-color: var(--red); text-decoration-thickness: 2px; text-underline-offset: 3px; transition: color .2s; }
a.inline:hover { color: var(--red); }